If you’ve bumped into a line of people lining up in front of a wall on your way to a Tomorrowland restroom, congratulations, you’ve stumbled upon the infamous Purple Wall — a simple purple wall in Tomorrowland that became an Instagram phenomenon. This episode, we’re digging into how Disney tapped into this market to create a whole product line… and how you can capitalize on the trends your audience is asking for.

Download episode 02 transcript, here.

In 2011, Tom Staggs, the chairman of Disney’s Parks and Resorts division, stood in front of his Board of Directors with a $1 billion pitch — the MagicBand system. Today, we’re talking all about the MagicBand system at Walt Disney World and how revolutionary it was from a business perspective.

 

Download episode 01 transcript, here.