Episode 02: The Magic of the Gram

Jul 9, 2019

If you’ve bumped into a line of people lining up in front of a wall on your way to a Tomorrowland restroom, congratulations, you’ve stumbled upon the infamous Purple Wall — a simple purple wall in Tomorrowland that became an Instagram phenomenon. This episode, we’re digging into how Disney tapped into this market to create a whole product line… and how you can capitalize on the trends your audience is asking for.

Download episode 02 transcript, here.

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Episode 01: The Real Magic Behind MagicBands

Jun 18, 2019

In 2011, Tom Staggs, the chairman of Disney’s Parks and Resorts division, stood in front of his Board of Directors with a $1 billion pitch — the MagicBand system. Today, we’re talking all about the MagicBand system at Walt Disney World and how revolutionary it was from a business perspective.


Download episode 01 transcript, here.

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We're magically breaking down big-business strategies for your small business in this pack of 3 mini-workbooks and 2 bonus audio files!