From scents and sounds, to personalization and gifts, Disney gives us some of the very best customer experiences to ‘wow’ our senses. In this episode we’re discussing how to immerse your customers in a great experience when engaging with your business. 

Download Episode 27 transcript right here

Disney spends a hefty budget on marketing to their customers, but it pays off…big time. Listen to this episode to hear some practical ways you can delight your own customers!

Download Episode 26 transcript right here

• Episode 17: Waiting is Boring, How to Entertain Your Customers in the Meantime
• Episode 7: Meeting Clients Where They Are

In this episode we’re discussing how to be ‘uniquely you’ in your business without always trying to replicate what’s right in front of you. The creation of Shanghai Disneyland proves this model, as the park is filled with the magic of Disney, yet immersed in the Chinese culture. Listen now to hear how you can be uniquely you in your own small business!

Download Episode 25 transcript right here

In this episode, we’re discussing the importance of experience for your customers with your business. We give a great Disney example with the newest ride attraction, “Rise of the Resistance” – be warned, spoilers ahead (but you can skip ahead to avoid them!)

Download Episode 23 transcript right here

In this episode we’re exploring how Disney makes waiting in line for a ride part of the overall experience to build excitement and engagement. Listen now to learn how you can build a ‘waiting room’ experience into your business and how having a contingency plan can reduce your risks when launching new projects.  

Download Episode 17 transcript right here

This week, we’re exploring the variety of ways Disney provides fun and entertainment for all ages beyond just the rides. Listen and learn strategies for how you can replicate these Disney experiences for your current and future clients/customers.

This week, we’re exploring Disney’s variable ticket pricing strategy and how it enables them to better forecast revenue and plan resources. Listen and learn how you can replicate these pricing strategies in your own small business.

This week, we’re diving into the world Disney has created for its guests—the strategic behind the scenes magic that makes the real magic happen in the park. Disney has analyzed every aspect of the park in order to create a completely polished experience for their guests. Learn how you  too can create your own world and bring customers in.

Download episode 6 transcript, here.

This week, we’re diving into the Disney Transportation Network—the system that supports their profit generating activities. The Disney Transportation Network is designed to improve the customer experience, enhance the happiness of customers, and tactfully keep all revenue within Disney World. Learn how their transportation systems and operations can be applied to your own small business and profit potential! 

Download episode 04 transcript right here

If you’ve bumped into a line of people lining up in front of a wall on your way to a Tomorrowland restroom, congratulations, you’ve stumbled upon the infamous Purple Wall — a simple purple wall in Tomorrowland that became an Instagram phenomenon. This episode, we’re digging into how Disney tapped into this market to create a whole product line… and how you can capitalize on the trends your audience is asking for.

Download episode 02 transcript, here.