Pixie Dust & Profits | Small Business Podcast for Disney Lovers

Episode 59: Small Shop Safety with Misty Henry (Transcript)

Mar 1, 2022

Intro (00:01):
Pixie Dust & Profits is a podcast for small business owners who love Disney and want to sprinkle some of that magic onto their own businesses. Join your host, Nicole Boucher, and Yasmine Spencer. As they explore the mouse’s $12.6 billion operation and break down exactly how you can apply, why these big scale concepts to your own business.

Yasmine (00:26):
Hello, and welcome to another episode of Pixie Dust & Profits. I’m Yasmine.

Nicole (00:30):
And I’m Nicole.

Yasmine (00:31):
And today we actually have a really, really special guest in the studio. So Misty Henry from the Maker’s Resource Shop is joining us today. Misty, why don’t you introduce yourself to our audience and say, hello?

Misty (00:46):
Sure. Hey everyone. So as ya said, my shop is the Maker’s Resource Shop, and I basically help people build their passions by following the regulations that they don’t even know about make sure that they get to where they need to it be. So they reduce their risk in their business and don’t have to worry about the things they don’t know coming back and nipping them in the, but

Nicole (01:09):
Who would you say are the people who tend to find you or follow you? Like what do they sell

Misty (01:15):
Right now? It’s actually mostly teethers and pacifier leashes and that sort of thing, but really it’s oh man, I have people that make children’s clothing, people that make children’s accessories, necklaces, hair accessories. I have people that make hats and bags. And while most of the regulations focus on children’s products, there are a few for adult items too. I do have a couple people that poke in and say, Hey, what do I need about this? And I love when I’m able to say, actually, all you need to do is make sure you have a little bit of labeling and you’re good. And then the people that come in saying, I’m making a children’s item, I get to say, oh, well you have some labeling. What else do you make? Let’s see what else you have to do for that because the government does have a little bit extra to keep our kids safer. But yeah, so most of it is children’s products and just a little dabble here and there of adult items.

Nicole (02:17):
So that’s super helpful, especially if we have any Disney, small shops listening and you make products for chill, you need to go check out Misty and the maker’s resource shop, cuz you don’t know what you don’t know

Yasmine (02:27):
Exactly. And you know, the reason why I love Misty’s businesses, Nicole, I kind of feel like it’s similar to ours in the sense that we kind of deal with like the less sexy side of operations and business, but things that are so important that you can’t really grow without. And like one of the things that I love about Misty’s business is just by helping her customers follow regulations and make things safer that improves their sales because their customers feel peace of mind when they purchase those products. So

Misty (02:59):
Absolutely as I actually have a number of people in the last me personally in the last three years, I have noticed an uptick in consumers paying more attention to compliance. They’re not quite sure what that word means, but they search it. And I have a lot of makers who are telling me, man Misty. My, my search keywords right now are like spot on with safety and compliance and P S I a. And those are what my customers are specifically searching for. So absolutely it is definitely increasing their sales.

Nicole (03:33):
Okay. So if you have a business, especially business that creates products, Misty just gave you the tip to go make some content or put something in your product description that talks about your compliance. And if you don’t have anything to say about that, you might want to go check out our job

Yasmine (03:50):
And we’ll include the show notes.

Nicole (03:52):
Yeah, absolutely.

Yasmine (03:53):
So Misty, we’re gonna have you talk to our audience a little bit about like, more about what they can do to become compliant and to make sure that they’re you know, checking off all the boxes. But before we do one of the reasons why we’re really lucky and excited to have a Misty on the show today is she is a member of our profitable and productive party membership. But not only that Misty joined us for pixie dust and profits live back in October where we spent, you know, a couple glorious days under the hot Florida sun, just going, like, I wanna say wild at Disney, but we were preta. Like let’s be real. And she was also with us just a couple weeks ago, back in Florida for our Pixie Dust & Profits intensive and Misty. One of the things that I would just love to hear your TA is how has getting more focus helped you grow your business?

Misty (04:44):
Oh my gosh. So actually before this, I was looking at my financials as I do. And I was blown away. I have literally doubled my profit every year since I’ve known you all. Oh my gosh. And it, yeah, it starts with it’s honestly, it started with that, that squirrel syndrome download that you guys have. And I fo I, I read that, took it to heart, working with you all, you all helped explain more in depth, what that really looks like. And then the next step was okay. Start asking why, why, why? And I do that now. So I see this beautiful, shiny thing that doesn’t pertain to anything that I’m working on right in this moment. And so I put it on that parking lot that you gave us, and I love that parking lot cause it’s laminated. So I can either dry a erase on it or wet erase on it or sticky note on it.

Misty (05:44):
And I write down the idea, if it’s something that is like a FOMO purchase, I will write it down and set it to the side with the date that it’s ending. And before I hit that buy button, I ask, why do I need this? Why do I need to start it right now? Why is this going to benefit me? How is this gonna benefit my, my clients and my customers and the people that I help? Is this actually something I need right now? Or am I just in the FOMO? Because the marketing is really good and I have been able to save honestly, oh, I hate to say this number, but honestly I’ve probably saved myself over $10,000. Wow. Minimum

Nicole (06:30):
With one exercise. That’s amazing

Misty (06:32):
With one exercise, well, two exercises and scroll syndrome and your focus information. So yeah, it’s, it has been absolutely amazing. My, my expenses have gone down at the same time as my income has. The, the profit portion has definitely doubled. Like I said, every year, since I’ve, I’ve met you guys, which was in what, 2000, I was 19 when we were with Christina,

Nicole (07:01):
Like yep. Yep. We met in person. I spoke at Christina scalier had an in-person event and it was, it was in Florida, but not Disney related. I was

Misty (07:12):
So sad.

Nicole (07:13):
I was there on a family vacation and she had asked, Hey, can you stop by after your family vacation and teach your genius of getting focused to everyone and did and met Misty. And it really went from there. And I just wanna say like, those are amazing exercises. Do you feel like this is top of mind because every month we ask everyone to complete an accountability report, we just kind of did that in the last week or so. And Misty’s always Misty, I think has the goal of filling out the accountability report before I ask for the update. So I

Misty (07:48):

Nicole (07:50):
So, so that accountability, like, is that another piece of, you know, you said I went back and looked at my numbers and I think there’s a lot of people out there who either are afraid of their numbers or don’t even track them to begin with. And so being part of the party, it’s just part of the monthly ecosystem of go back, look at things like, how has that been helpful?

Misty (08:09):
Oh my gosh. To be very blunt, I don’t want to disappoint you guys. I honestly feel like if I disappoint you guys, then I’m probably gonna end up disappointing myself and my customers. And it’s not so much that I fear the rejection. Well, I kind of do, but I, it, it’s more of I’ve said that I’m gonna do something now I have to keep that promise. And because I said it out loud to someone else that I really care about, I, and I now have to have to have to do it. It’s like top priority. And if I get that squirrel brain and start looking at something else and move on because I have that tendency to go, oh, I like that. Let me do it right now. I have to do it right now. You know, it doesn’t allow me to come back to that project that I was supposed to be working on that will move my business forward and having those accountabilities every single month where you ask all these questions that I wouldn’t even have thought to ask myself that are extremely helpful.

Misty (09:11):
And I don’t have the answer every month for all of the questions. Sometimes it’s just, everything’s stable. We’re good. We’re just surviving. It definitely has made life more breathable. It has given me a lot more peace and just really, it has helped me stay on track. Like right now you guys are I’m working on revamping my website to make it more clear for people who have never met or spoken with me before. Because I actually created the website when like people would, I created the website when people would talk to me first and I’d find out about them and they, I go to this, you need this piece right here. That’s, I’ve grown past that. Now I’ve getting people that are coming in, who have never talked to me before going straight to my website from other people, telling them to go to the website. So you guys are helping me with that. And if I veer off from that, because something else super shiny in and in my brain wants to do this other thing, I won’t come back and finish that, which means I won’t be able to help the people that I really wanna help.

Nicole (10:26):
The people that are coming in that don’t know much about you. I, and this is a classic case where the products came before the business almost. Absolutely. I think many of us stumble into that. I know I did. I’ve had my business for, I dunno, six or seven years now and my first jobs were Hey, yeah, I’ll write that for you. Or yeah, I can figure that out. And to the point where it is today, like I have the skills that I have today, even in the corporate world, but I didn’t know that there was like a need or a want or an industry for it here. And so you kind of have been flow. And so for you, it was maybe someone discovered that you knew about product safety and then another person discovered from the word of mouth. And so it was just about here. Here’s how I can help you. And now it’s turned into, you’re known for that. Your business name is known for that and you need to be able to help everyone. And so the nice thing with this is, yes, we have the accountability report it’s in the party, but we also have a coaching call with ya and a coaching call with me and working sessions where you can just like stop for an hour and work and so on

Misty (11:27):

Nicole (11:27):
Business. Right. And so if Misty said in her February report or her March report, I am going to do this. We use that as the guiding document of like, okay, so, so you said you were going to be working on this. How is that going? What roadblocks are you facing? And then we talk through that and try to come up with like how we can move past that. And so if she said it at the beginning of the month, we’re keeping her accountable throughout the entire month. So like she said, she can come to that meeting knowing like, Hey, I saw this really cool thing and I’m really considering it. And I did my why’s or my house or what’s, and it still seems like it’s a good idea, but I know that I’m supposed to be working on this. Like, what do you think? And so we can talk about, well, if you go toward that, what’s gonna suffer. What’s gonna pull back. And what, where, where is the biggest struggle in your business right now? And like you said, you have people coming in who don’t know who you are and they need that instant. I understand who you are and what you have and how I can work with you in 23 seconds before I scroll past. So I think that that’s a great point of everything that we have.

Yasmine (12:30):
Awesome. So we talked a little bit about the party and how that really changed Misty’s business. And every time I just hear the, you know, leaps that she’s made over the past couple years, my heart just, I don’t know, it gets fuzzy and warm and it just makes me so happy, cuz this is what we wanna see. We wanna see progress. We wanna see growth in everyone who joins us.

Nicole (12:51):
And I’ll just add that. That’s because we’re have a uniquely you business. You know who many people are, you knew who your people were. You made your products. Now, you know who the people who are coming are, and you’re adjusting for them. This isn’t anything. We are not sitting here saying, Misty, you need to do this. We talk to Misty and we know her business and we understand her audience and we get a feel for what struggles are happening. And we kind of guide to the decision making and the accountability. And so I think that’s the other important point. It’s not about follow this and your growth like this growth is because Misty had this growth potential, and we are just helping her on that path. And being a sounding board, being a sounding board is very important. You don’t always have that when you’re an entrepreneur who’s working alone at home. May do you have your spouse or a best friend? And you try to talk to them about, I’m thinking about doing this. And they just don’t understand because they’re not in that world. And so this is what that is.

Misty (13:44):
That is very true. My husband’s always, yeah. And I do it to him too. You know, he’s got his thing. I got my thing. This is, this is literally my passion. So I get, I get off on tangents sometimes and he is, he just nods and he supports me as best as he knows how. And it’s, it’s wonderful, but yes, like having you two ya and Nicole like it, there, there are really are no words. You guys really are my favorite God parent. It’s like, this is, this is the thing that I needed. I’ve been through other coaches. It’s been the same, follow this, do this, make sure you’re, you’ve got this, you know, type of a checklist. Whereas you guys have given me the tools to make things clearer in the way that I work in the way that seems like I can use it for almost any business that I ever wanted to create.

Misty (14:45):
And I do think about it in terms of like, my husband wants to start his own thing wi instead of, of working for someone else. And I like, my brain just starts going and clicking and going, oh yeah, Jasmine and Nicole shared this with me. I think this would help him here. And so like, I’ve got all these ideas for him for when he’s ready and you know, it’s, it’s fantastic to have you guys as that sounding board. Cause like I said earlier, I will jump to something else pretty darn quickly. And now I have like a full parking lot of things that I know I can get back to later.

Nicole (15:19):
That’s amazing. That’s awesome. My husband also wanders into my office sometimes and he is like, do you have a tool for this? And he, he is gonna be at the more opposite career path than I am so

Yasmine (15:31):
Awesome. So Misty, we talked a little bit about how we know each other and how we work together. Let’s dig into a little bit about your business. So Disney, you know, we can say it’s for children, but as Disney adults here, we know it’s for us too. Okay. Don’t come at us. But they create pros for children and they’ve basically spawned this like Disney, small shop industry. There are so many craters and makers who are also making Disney themed items or Disney inspired items. And a lot of them are targeted at children. Like I know that there’s this one dress maker that I have literally bought. I don’t wanna say how many dresses, but like be 30 for my daughter. And one of the things that I noticed on her, like labels and stuff is like for the sleepwear, there’s very specific standards that she sticks to.

Yasmine (16:22):
If it’s like loose it’s non-flammable, if it’s fitted it’s cotton and there’s little things like that, that as a mother buying for my daughter, like that’s super important to me cuz I wanna make sure anything that I have aware is safe and comfortable and I’m sure a lot of your clients are coming to you trying to figure out like where to start. So can you maybe dig a little bit more into the process of, you know, if someone is creating, let’s say clothing for children or because yeah, we buy a lot of like Disney clothes for our kids. What are the steps that they need to take Misty?

Nicole (16:56):
What’s the first step. Yeah. First

Yasmine (16:58):
Step. Yeah.

Misty (16:59):
So before I jump into that part, I do wanna say that what I have available also helps consumers know what the heck to even look for. Very cool. So you’re not a seller and you’re just a consumer of amazing Disney E products and doesn’t have to be Disney license necessarily just Disney in general. I can help you find just what you need to know to make sure you’re looking at the right things. And honestly, it’s just tags to, to make sure things are going well. But so as a seller of products, you wanna make sure at the bare minimum that if it’s for children, you know, about anything regarding lead content and you have your proper labeling and the labeling is super important because it’s actually that point of contact between you and the actual consumer, the one that’s actually using the product. So I know there’s a lot of aunties out there.

Misty (17:56):
There’s a lot of grandparents out there, a lot of adopted grandparents and aunties who love to purchase for children and give us gifts. And so we can, can’t face everything off of the shopper necessarily. We have to focus on who that actual user is and that tag helps make that connection, not just with the branding, cuz that is very important, but also with the information that you’re giving them. So on that label, you should be seeing your name. You should be seeing the fiber content either on a permanent tag or a, a removable tag. You should be seeing things like where it’s made from so that consumers can make the right decision on their own morals. So, you know, we still have people who they don’t care where they, where things are made. We have people who still care you much about where things are made and wanna make sure that they’re in that sphere of what they’re comfortable with.

Misty (18:58):
The fiber contents are important for sensitivities and allergens or even just moral moral thoughts, you know? And then we have what it’s called a date of manufacturer in a batch code and I’ve been doing this enough. I’ve been doing this for since 2010 that I know what the weird numbers and codes are on. Like a lot of products. I can usually pick out where the date is, what the code actually for sometimes like what the letters and numbers mean. And it’s, it’s very geeky that I can do this, but you’ll start to see that too. You’ll go, okay. I know what to do. If there’s an issue I can contact this person that’s labeled right there on the tag. I can let them know that I have this. I can send them a photo or I can read off that number for them.

Misty (19:55):
And they can tell me exactly what I need to know about the components in it. They can tell me about the item itself. And if there’s a recall, which is really what these are supposed to be for, you can go to cpsc.gov/recalls and you can see all of the recalls that have ever been done and forced by the CPSC and Canada health. Canada is a collaborative on it. And they’ll give you a photo of the product. They’ll give a description of the product and then they’ll give you codes. They’ll give you the data manufacturer, give you maybe the model number, skew number, just random batch number. They’ll give you that information so that you can look at those tags and go, oh, okay. I know what to do. I know I need to contact this, this company. I know what my remedy is, whether it’s a refund or a fix or what have you, that tag is super important.

Misty (20:52):
And then in the case of sleepwear, it tells you, okay, is this a tight fitting item? If it is awesome, I don’t have to worry about much of anything else just to make sure that it’s actually tight fitting. And then if it’s loose fitting, they should have a statement that says, you know, this is been treated with a flame retardant or this is naturally flame resistance and they’ve had the testing done to make those statements. So you know that, okay, this really truly is the safest for my child. Now I want to also say that compliant with the product safety rules does not necessitate actual safety. So I do go further and give all of my customers, all of my clients, that information to help them improve the actual safety to help reduce that risk on their businesses and the risk on their consumers. Cause we don’t want those sweet little consumers to be harmed.

Nicole (21:51):
And this kind of goes into some of the things that we talk about often on the podcast like that post purchase sequence, like what happens after the product is in their hands. What do you do to give the best experience possible with your product in Misty’s cases? What do you do to make the safest experience possible in using your product? Very important work that I can’t say everyone who just starts an Etsy shop, especially when you start thinking about how people started making masks, you know, and selling them on Etsy. And you know, that isn’t something that crossed your mind. You’re just doing something that, you know, people need and people are willing to buy. I’m gonna put it up there. It’s, it’s not necessarily the first thing our brain go to unless you’re a lawyer or have worked in this world or unfortunately had to deal with a lawsuit or anything else in this realm. So if you have not thought about this in your business, do not, do not get upset, just go to the maker’s resource shop, get all the resources you need. I’m sure that Missy has a resource right on the homepage for, you know, to figure out more about what you know and what you need to know.

Yasmine (22:54):
And one other thing that I’ll add is that I know that a lot of retailers are also requiring those compliance certificates and to make sure that everything is up to par before they’ll list something. So if you are looking to scale and grow your business or get on the like Amazon, for example, if I recall correctly, Missy, that was like a huge thing for you where you had a surge of Amazon sellers, making sure that everything was super compliant.

Misty (23:19):
Yes. So there are some disagreements I should say between Amazon and CPSC right now. And it’s been going on for a few years and it’s under, because Amazon is a worldwide business. They have sellers and buyers worldwide. So it’s very important that they are paying attention to who is selling and what they’re selling. And so what happens is the CPSE will come to them and say, Hey, we need you to do a sweep of this product cuz we’re seeing that it’s being recalled more often. So we need to make sure that, you know, what products are actually safe right now. It’s sleepwear. Sleepwear is at the top of their list right now. So they’re going through all that sleepwear stuff. And P if we’re coming to me and saying, Hey, I got this listing deactivated on Amazon, they’re asking for this information. I don’t know what these letters mean.

Misty (24:13):
Can you help me? And I do. And I want to add that I do actually have a client who has a licensing deal with a special mouse and they do require, you know, full statements, full lab test reports for the very basics, as well as some of the above and beyond things that we don’t normally think about because we focus so much on federal requirements that, and, and what is absolutely necessary. It has been a growing process for me too, to learn all that they require. And then my client expanded into Canada and they don’t have the same exemptions for certain testing as us has. And so Disney requires them to go back and say, okay, we need this additional testing. And we need the lab reports from that testing. And we need this other statement to make sure that everything is going according to plan.

Misty (25:17):
And they check up on every time they add a new product and add a new print to their line. I have to go back and make sure all of the testing is correct. All of the paperwork is correct. They go, and that’s gonna be not just our lovely mouse, Disney, but is also many, many, many large retailers follow that same exact process Amazon’s going, having to follow that process actually Etsy too, is starting to have to look into that cause Amazon’s putting some pressure there on CPSC to make sure Etsy’s doing the same things since there a marketplace. And there was a lawsuit regarding an Amber TV necklace and a child unfortunate circumstance a few years ago. And it’s, it’s coming up again. It’s et sea’s changing their policies. Everyone’s getting that. Actually another email came out yesterday about their update and policy regarding Amber specifically, but a lot of makers are going through this and going, I just got kicked off of Etsy because they’re requiring, or they’re not allowing this. And so I said, you know, Hey, how about you guys go to Etsy, send them your, your lab reports and certificates and see what they can do. And Etsy actually contacted some of them back and said, you know what? We’ll look into it right now. We can’t do it, but we’ll look into it and see what we can do so we can make change in the hand, make community to make things safer for our consumers, safer for us and allow ourselves to be able to sell literally anywhere we want to grow into.

Nicole (27:02):
If you’re a Disney, small shop and you are looking at expansion into, I don’t know, places like target or licensing deals with the mouse himself, these are things you should be paying attention, attention to because they’re gonna go above and beyond the federal requirements because safety is so integral to their brand and, and they don’t want any risks whatsoever. So if that is a goal for you, whether that’s a goal for this year or for five years from now, look into these things, they’re important. And if you already have them done, it makes it that much easier for the yes to happen.

Misty (27:39):
Absolutely. I have a lot of people who have come to me going, oh my gosh, Misty, I’ve been doing this for so long. What do I do? Where do I start? How do I go back and fix everything? And I’m able, I love that. I’m able to reassure them that it’ll be okay. It, we can pick up where we left off because most of your products, they’re not that dangerous. They don’t have an inherent, immediate safety risk. So it’s literally the bureaucracy, but it’s good to make sure that we have that to make sure we’re covering all of those bases, doting, those eyes, crossing, those Ts, you know, so forth. And so I just, I that’s the first step I do is I make sure that they’re reassured the first step when they drop on that. Well website, the maker’s resource shop.com is I have a link for about, and it will, it jumps into what exactly is compliance.

Misty (28:33):
Like what the heck does it mean? And then I also have a button for I’m new here. What do I do? Where do I start? And so you can, it’s kind of a choose your own journey of sorts, where you can find out what safety compliance actually means, what it is, what it means to you. And then jump into if you’re a reader, I have digital books. If you’re someone that needs to watch the process up close, I have modules that are video based and then I have testing services as well because I have a collaboration with a an ISO accredited CPSC accepted lab here in the us and all that. All those letters mean that they are one of the top accepted labs. So wherever you go, whoever you’re doing a licensing deal with, if you get to that, that that stage, you’re ready for them. It’s so much easier to start from the beginning than trying to meet their needs after the fact.

Nicole (29:34):
Well, thank you so much Misty for joining us. This has been so enlightening, so much information that our audiences really need. So whether they aspire to have Disney, licensed gear or just, you know, sell a couple things on the side, there are resources. They need to check out if they don’t have a business and they’re a consumer, it’s still helpful to be an informed parent, especially when you’re buying things for your child. So take a look at Misty’s work. Thank you so much for joining us. We appreciate all of your time. We love having you in the party. We love seeing you grow and just really focusing in on what’s my next right step and stepping into that every single month. And we know 20, 22 is gonna be awesome for you. So maybe we’ll do this again next year and hear about another doubling. Thank you so much. Thanks everyone. We’ll see you real soon.

Yasmine (30:24):

Nicole (30:29):
All right. You’ve probably heard that you can create more impact by doing less, but how exactly do you do that? We’ll let you know. We have a masterclass coming up on March 24th, and we want you to us for it. We’ll help you stop spinning your wheels and find some focus so you can decide on your next right move.

Yasmine (30:50):
So if you wanna join us live, sign up at pixiedustandprofits.com/masterclass.

Nicole (30:56):
Can’t wait to see you there.

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Episode 59: Small Shop Safety with Misty Henry

Mar 1, 2022

If you’re a small shop, you won’t want to miss Misty’s golden nuggets on compliance and consumer safety laws, especially if you sell goods used by children. As a member of our Profitable & Productive Party, she also shares how she’s seen incredible business growth and an increase in revenue!

Download Episode 59 transcript right here

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Episode 58: Do the Pre-Work (Transcript)

Feb 15, 2022

Intro (00:01):
Pixie Dust and Profits is a podcast for small business owners who love Disney and want to sprinkle some of that magic onto their own businesses. Join your host, Nicole Boucher, and Yasmine Spencer. As they explore the mouse’s $12.6 billion operation and break down exactly how you can apply these big scale concepts to your own business.

Yasmine (00:26):
Hey Nicole, I have what might be an unpopular opinion here. So I wanna say that if you’re an annual passholder, this might not apply, but I truly truly believe that you cannot have a good time at Disney. If you don’t plan your trip before you go, and I’m not talking about your hotel room, I’m not talking about like your flights and all of those, like mandatory to physically get to Disney. But like, if you show up to Disney with your family thinking you’re gonna have an incredible vacation and you haven’t done all of what frankly is pre-work before your trip, it’s probably not gonna be the magical experience that you’re hoping for. What do you Think, Nicole?

Nicole (01:05):
It’s certainly not going to be easy or breezy. like, it’s not going to be easy and breezy. You know, there’s a lot of things about Disney. We’ve talked in so many episodes about having to have your food reservations well beforehand, but even if you’re not doing reservations for your dining, which Yasin and I don’t always do because we visit enough that we don’t need to. We know that there’s a mobile order system in which restaurants allow for mobile ordering and what time you should order your food to get it at the 12 o’clock slot, which is, you know, prime time. And everyone’s trying to get their food at the same, same time. Those are all tips and tricks that we’ve learned going there so much. And if you’re taking your one and only trip you, you don’t know, you don’t have that knowledge. And it’s a lot of work to go discover it all. And so today’s episode is all about doing the pre-work yes. On your Disney trips, but also in the different projects, your business.

Yasmine (02:04):
Yeah. I think like very frequently we have this incredible idea and we’re like, okay, we’re gonna work on it, then we’re gonna launch it. And then people will come. And unless you have like an established audience, sometimes there’s crickets, you know, you, you might even have done some pre-work. You might have start teasing things on social media, but if you don’t map out all of, not just the operational touch points of your project, but the marketing touch points, it’s gonna impact your launch. And similar to showing up to Disney without a plan, it’s not gonna be a magical experience.

Nicole (02:37):
Yeah. So, you know, before we get into like the business stuff, I just wanna like go into, like, how do you go about goal editing for your Disney trips? Yaman

Yasmine (02:46):
Ooh. Okay. So I feel like my answer might be similar to people who don’t go to Disney as often, simply because I’ve just been held back because of the pandemic a little bit. But first of all, I look at like, what’s new, there’s always something new at Disney, whether it’s like a new attraction, a new restaurant, or sometimes just even new and seasonal snack offerings that they have or food offerings at the various places. There’s always something to check out. So right off the bat, I like to figure out what do I want to see? What’s important to me, the second thing, and maybe this should be the first, but who am I going with? If I’m going with someone who is attending for the first time, I’m not going to take them on like a Yasin Disney trip. I’m gonna take them on a first time or Disney, triple requires even more planning cuz you wanna make sure that they are like getting on all of the key rides in each park. They’re going to all the re experiences. And you know, you’re doing like the full Disney trip. If I’m going with you, Nicole, maybe be a little bit more relaxed. You know, we, we know when to roll up to whole bur up to Loha aisle to get her doll whips, which Nicole isn’t, I think as big of a fan of, but she goes along with it just because I’m obsessed and the

Nicole (03:58):
Idea of doll whips, but I just don’t like ice cream. So you can have your doll whip and I’ll get my Mickey shaped pretzel. All good.

Yasmine (04:05):
Yeah. That’s how we, that’s how we do it. So like who I’m going with is another like huge factor. And the third thing is like, just time again, if you’re there for a short period, you might wanna hit up like the key parks. If you are going with someone like match a I’m like that’s a must do, but if I’m going like by myself or like with Nicole, I’m gonna go to Hollywood studios and just go on all of like the amazing new rides, because that’s the experience that I want to have. So there’s different parameters around goal setting. But those are like the three things that I definitely consider when I’m planning my goals. What about you?

Nicole (04:40):
I’d say it’s pretty similar. It does start with who’s coming. So for example, we took a really big family trip in December of 2018. I think it was with people who were probably on their one and only Disney trip. And so we packed magic kingdom, all of the traditional rides and as much fun as we could have into that on the flip, know that when we went for the star wars 10 K, we didn’t wanna buy park tickets. We wanted to do the 10 K and then just kind of relax otherwise. So we did a backstage tour and had a blast. It was so much fun. I would highly recommend doing that whenever it reopens. And as of this recording, I will be in Disney next week for just two days with my family. We’re actually going to, okay, I’m gonna, like, I know this is a Disney podcast, but we’re actually gonna be going to universal for the rest of the week to try that out.

Nicole (05:32):
And I haven’t been to universal in 12 years. So maybe that will be some material when I come back. But you know, since we only have two park days next week, we’ve been talking about this in our house. Like what a rides that we feel like we have to do, or is this more of a, we just wanna get away from home and look at a different four walls. We are in Maine it’s winter. I am ready to be above zero for a few days. So our goals are completely different. It’s maybe we can get to the heated pool and maybe we can see the firework show at upcot and that’s about it. Hollywood studios. I would love to get an, every single ride, but realistically with my kid there, we’re probably going to try and ride to Romania as many times as possible. So we just make the goals about what we’re doing there.

Yasmine (06:16):
Okay. So let’s recap how we plan our Disney trip. We figure out who we’re with. We figure out how much time we have. And again, what are those overarching like, goals that we wanna hit? And I think that applies to your business, right? So every time

Nicole (06:31):
We lost, you’re saying that and I’m like, oh my gosh. Yes. That’s exactly it for Disney trips and your business.

Yasmine (06:37):
Yeah. So, well, again, let let’s recap it and look at this from a business standpoint. So first of all, what are your goals? Do you want to hit a certain revenue goal? Do you wanna hit a certain unit goal? Those are things that are important to you and that’s sort of the first step in determining, okay. Where do you want this to land? The second piece is who you’re with or your case probably who you’re talking to. Who’s your audience? What is their willingness to purchase? What is the maximum sort of amount that they’re willing to pay? How often are they willing to like purchase from you? That could be another consideration. Like if you’re doing like launch after launch, after launch, you might be tapping out your hot audience, you know

Nicole (07:18):
How hot or warm or cold your audience is right now. Like how much value you’ve been giving them in between. Those are all factors to consider. Exactly.

Yasmine (07:26):

Nicole (07:27):
Kind of like, have they been to Disney before or do they go weekly?

Yasmine (07:30):
exactly. And you know, if they have gone very frequently, you know you might need to, I either offer them more value or go after a colder audience because they might just be a little bit disced out, so to speak, you know, that can happen, believe it or not. And then the final piece is time. Like how long are you going to be pushing this product, this launch in terms of both marketing period, but also availability. What does that look like? And how much time do you have to in this whole thing? So it’s really important to map out these goals before you can go into it, cuz no matter how excited you get, you need a strategy in order to make something successful. Enthusiasm can work, you know, once, twice, maybe three times to get something off the ground. But if you want it’s stay exactly. I was gonna say, if you want a sustainable business, if you want some, a business that can scale and grow, you’re gonna have to put some planning into it.

Nicole (08:29):
Well, and, and not just from the standpoint of your customers and what they’re willing to buy and how much sales they’re willing to tolerate. It’s also in the, in context of your team. And so I’d say one of the pitfalls, I see entrepreneurs, digital business owners, even eCommerce, if they have a team is they think of these launches and these new products and they, you know, go all in to pursue that without a realistic picture of what it takes to make something happen. So even if you’re just tweaking an already existing product, it’s oh, that’s just an email tweak, but it’s not. There’s a lot of automations that go behind it. There’s rebuilding carts. There’s making sure that your customer service person knows how to answer all the questions that are about to come in. There’s a whole runway that needs to happen when a product is launched.

Nicole (09:22):
Even if it’s an existing product, especially if it’s a new one. And so thinking about things upfront, doing the pre-work so that way you can have a successful, but also I don’t wanna say stress free. I don’t think I’ve ever gone through any stress free launches. There’s always something, but just a little more palatable. You know, something that you can handle with being able to pivot, make, make good decisions when you need to pivot because you are in arrested state because you had enough runway you’ve thought. And ahead enough. So, you know, in the case of Disney planning, if you’ve never been, I’d highly recommend you check out some of the resources from wish upon a planner, and then you can go ahead and get all of the information you need about having a successful Disney trip. Well ahead of the trip. So when you arrive, you are not paralyzed by the sign that says mobile orders. And wait, I thought we just walked up to the front and ordered our food. You can’t do that. And you’re trying to learn in the app on the fly while 10 other families around you are doing the same thing and everyone’s hangry, that’s not the experience you want. So do the pre-work

Yasmine (10:31):
A hundred percent Nicole, what other thing I think we forgot to mention that you sort of touch Japan is the capacity of you and your team when making these decisions. So, you know, a great example of this is I’ve started a new e-commerce project and I have so many ideas for things that I want to launch, but I also have a hundred outstanding orders that I need to ship. And as much as I want to like push out new things and bring in the revenue, it’s just not a good customer experience. If my customers have to have like a longer turnaround time, just cause I’m pushing out so many things. So as much as I’d love to move forward with it. And you know, a lot of you product based shops probably go through the same thing. Sometimes you just wanna catch up on all the outstanding orders that you have. So you can go into a launch stress free and not worrying about, oh gosh, I have to like pack all these other orders before I even get into these ones. So think about the capacity that you have and your team has, if they’re juggling a bunch of different other projects at once, whether execution or planning wise, you don’t wanna throw something else on your shoulders and theirs, because like Nicole said, it’s gonna be stressful and you’re not gonna be in a clear state of mind to make good decisions to pivot. I mean,

Nicole (11:44):
And that just brings it back to what we talked about in, I dunno if it was the last episode or the one before, but with the pillars, right? Goals don’t necessarily have to be, I want to make eggs dollars this year, or I want to sell this many widgets a month. They can be about your systems about your customer experience, like the example that ya gave about outstanding orders that need to be fulfilled before we start selling to new people your product development, your team development, your team dynamics, your growth in general, of all the different channels you have buying more inventory is growth. And then your reach and visibility, all of your marketing. So goals can fall under any of these categories. And if you are interested in joining us to understand more about those categories and find your focus, make sure you join us for our upcoming masterclass. It will help you to decipher all of this with visuals and magic and Yas. And I so definitely join us for that. It’s happening really soon. You can go to pixiedustandprofits.com/masterclass to get there.

Yasmine (12:45):
And just so you know, I saved all of my good Disney puns for that masterclass.

Nicole (12:50):
she’s really good at the Disney puns. If you to Disney pun in one of our emails, that’s Yasmine all right. Well, this was a short and sweet episode. We hope it got you thinking about why it’s so important to do the pre-work no matter what projects you’re looking at, no matter what goals you’re looking at, make sure you join us for that upcoming master class. And one thing I just realized we forgot to talk about was best practices with the pre-work and launching and making sure that your project is ready to go. We’re gonna talk about that over in our Patreon, which you can find pixiedustandprofits.Com/Patreon. And if you join it’s as little as $5 a month, you can get bonuses like this all the time. Ooh,

Yasmine (13:29):
I can’t wait to talk about that, Nicole. All right. Thank you again for joining us for another episode of Pixie Dust and Profits. If you’re not following us on Instagram, we are @pixiedustandprofits, and we’d love to hear what you think about this episode. Make sure you comment on the post where we share it. Thanks again. And we’ll see you real soon. Bye.

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Episode 58: Do the Pre-Work

Feb 15, 2022

The importance of doing the pre-work before you make your trip to Disney and how you can apply this to your business launches. If you have launches coming up, or you’re planning for major growth this year, you’ll want to tune in!

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Episode 57: The Endless EPCOT Construction

Feb 1, 2022

We were shocked by how much construction was happening in full view of the park goers! It made us think about small business owners, and how they often are a “work in progress” in full view of their clients and customers. If you’re always working on something in your business, and it’s affecting the experience people have when they visit your site or buy from you, it’s time to get focused!

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Episode 57: The Endless EPCOT Construction (Transcript)

Feb 1, 2022

Intro (00:01):
Pixie Dust and Profits is a podcast for small business owners who love Disney and want to sprinkle some of that magic onto their own businesses. Join your host, Nicole Boucher, and Yasmine Spencer. As they explore the mouse’s $12.6 billion operation and break down exactly how you can apply these big scale concepts to your own business.

Nicole (00:26):
Hi, everyone. Welcome to this week’s episode of pixie dust and profits. I’m Nicole and I’m Yasmine. And today we’re talking a little bit about the endless construction at Disney World, more specifically at caught. And I don’t think that there’s a better time of year to talk about having too many projects on your plate than the beginning of a new year, where everyone is energized to maybe try something new or create new products, or, you know, do marketing in a different way. And so today we’re going to like wheel that in a little bit and talk about the chaos that can happen when you were in construction mode. So first up, let’s talk a little bit about all of the construction to happen at Disney World. So we went in October with pixie dust live. I visited again in November for a conference, and so the 50th anniversaries and full swing, and because of the closures during COVID, a lot of these projects were slated to be completed before the 50th anniversary started, but that is not reality.

Nicole (01:28):
So there is always construction at Disney world. No matter when you’re going, you’ll see cranes, you’ll see construction trucks flying around, going to all different parts of the whole resort campus. So that could be a new hotel being created, like the Riviera that recently opened. But right now I have never seen the parks in such a state of construction, as I did with Epcot. These last few visits. So magic kingdom has some things going on. The Tron rollercoaster, the train has been closed for years because the Tron coast is being created. But for the most part, you don’t really notice it’s going on because it is on the outskirts of, of the park. It’s, you know, behind space, mountain behind the Tomorrowland Speedway. So, you know, it’s there, but it doesn’t impact your whole visit, complete opposite experience at upcot. You walk in and they have redone the front entrance and it looks beautiful. They moved a couple of the stone statues that were in the front and moved them elsewhere. And I think they’re going to relocate them again, but it looks great when you’re walking into Epcot, but once you pass spaceship earth, you are just, I feel like I’m in a mouse maze, didn’t it feel that way?

Yasmine (02:41):
Yeah. And it honestly feels like they’re is more barricades that are blocking the view than actually like things to look at at Epcot. It’s insane. Everywhere you go. There’s like these big signs stating that something’s coming

Nicole (02:55):
Soon. Yeah. And even while you’re walking through those signs, the buildings you can see, or the buildings that seem like you could maybe walk in the doors, if they were, you know, open and active, those buildings are empty because they’re being repurposed or redesigned. There’s like complete restaurants that don’t exist right now. So it’s really jarring, especially if you enter from the main entrance, FCO has two entrances. The other one is over near the world showcase. And I think it’s just before France. So now that Reta TUI is done, that area is open to be able to walk from. So if you have to go to the park, he soon that might be the entrance you would like to choose. You can typically only get there from resorts. So like Riviera or boardwalk, any of the boardwalk resorts can get there. So you could, you could actually park at Hollywood studios and take a boat over to upcot if you’re so inclined.

Nicole (03:51):
And so that could be a much more fun experience to walk in from that side of things. But some of the projects they’ve going on, they have the guard at the galaxy coaster, they just opened the space two 20 restaurant. They’re overhauling the living with the land and sea area of the park to have like Moana’s journey of water. They’re trying to make this like play pavilion with shops and kind of trying to be like a trade fair. And so these are all little projects thing going on, but they’re all happening at the same time. So the entire front half of the park is under construction. And so we wanna talk about today is when it feels like your business is entirely under construction and how you can maybe avoid some of the customer pain points or the ugliness of seeing scaffolding everywhere you look. So do you feel that way today? Cause if you do we have a resource that can help you? Yeah.

Yasmine (04:50):
Why don’t we talk a little bit about the squirrel syndrome workbook. Nicole, are you tired of throwing spaghetti at the wall or chasing every shiny new trend in the business world? Because you think it’s gonna completely overhaul your business, but ends up going

Nicole (05:09):
If you are, or if you’re trying to be more focused in 2022 as one of your goals this year, and you wanna stop squirrel syndrome from good, then go to pixiedustandprofits.com/squirrel, where we’ll teach you all about how you can get more focus in your business by focusing on six areas that are all completely different and you can focus on them one at a time, we walk you through what they are, how to check in with where you are right now, how to brainstorm the things that you should be working on. And also we hold you accountable to it with a little Hmm. Pledge. So if that sounds good to you go download our squirrel syndrome workbook pixiedustandprofits.com/squirrel.

Yasmine (05:54):
Okay. So I hope you download our squirrel syndrome workbook. It’s full of great resources and information on how to prioritize your projects because shiny object syndrome is no joke. I’ll be honest. Even I fall susceptible to it sometimes, and I really have to take a step back and be like, okay, asthma, slow your role. There’s too much going on. You gotta pick your, because that experience that we had at Disney, not really magical and Epcot, isn’t like the most magical park given that it is kind of geared a little bit more towards adults. Let’s be real. But that Disney magic is why we go back to the parks year after year, sometimes multiple times a year. And when you take that magic away, it kind kind of feels a little sad and you don’t want that for your business. You don’t want that sort of luster and shine that has your customers in love with you and have them coming back over and over again, to feel kind of messy and half finished. And that’s what happens when we, as entrepreneurs try to take on too many projects and launch them all at one, because when you don’t do things in sequence, by prioritizing, what’s gonna have the biggest impact based on what your goal is. At the time you end up trying to do a bunch of things, throw a spaghetti at the wall launch a lot of half finished, or frankly I’m gonna say at half-ass products and your customers can tell, be, cuz it’s not consistent with the experience that they

Nicole (07:21):
Know you for your most loyal customers will forgive you. Like we are forgiving that Disney and EB cup look this way. But even for us, it’s a little much, they can put as many butterflies on those, those walls as they want. So we can take selfies, but , it’s still not for the fact that I cannot see. I cannot get to living with the land from test track without walking an extra, you know, half a mile to get there. So we still notice those things. And I can’t imagine what people like this is their first and maybe only experience. And then they walk in and I three things under construction everywhere. Now mind you, I don’t think that Disney had trouble prioritizing what projects they wanted. I think they went through that process, decided these were the projects we wanted to do. They knew F cot really needed a lot of love.

Nicole (08:11):
It was looking dated for park, especially the front of the park, which is supposed to be futuristic themed. It was looking very dated, needed some updates and obviously a COVID at the park closures, not being able to work safely before vaccinations made them decide, okay, well we’ve gotta change these timelines. So, you know, in this way, the environment changed that they had to do all of these things at the same time that you know, it’s 20, 22 now. And if you are still feeling, you have a lot of construction going on, let’s prioritize, let’s simplify. What are the things you need to work on? What org does that need to happen in? Yeah.

Yasmine (08:47):
And like one of the best things you can do is figure out what phase of business are you in right now, Nicole, you talk about like the six phases quite a bit. Do you wanna recap

Nicole (08:56):
What they are? Yeah, sure. So you have typically like six different realms of projects that you could be working on in your business. So first one is I think the one that everyone thinks of it’s reach and visibility. So this is all of the marketing you do to get in front of people. And so a lot of people spend a lot of effort here and the thing is without all of the other pillars done the reach and visibility phase, you might not actually be ready to be doing that phase because you can bring people in and then what, what are you bringing them into? What is ready for them? And so that’s when we start getting into some of the other phases, we have systems and work or flow. So if you work one to one with people you need to have, how do I send a contract to them?

Nicole (09:41):
How do I get their first retainer? Or what is the onboarding experience? What questionnaires do I need to send to them? This whole process of onboarding someone. So they feel cared for and taken care of. And if you don’t have that process yet, if you’re doing region without doing that part of things, that could be a recipe for a mass, because you could be bringing in more people than you’re capable of handling. And they all have a really jarring onboarding experience. This isn’t just for one to one service providers, it can also be for product sellers, digital products, physical products. If you don’t have systems in place and you suddenly get 2040 orders and in who’s going to the post office, how are you packing them? Do you have enough materials to have them packed properly? Do you have the inventory? If you haven’t been keeping accurate inventory?

Nicole (10:25):
So this is why systems are so important before you get to that scaling phase, which is where reach and visibility is. The next one is customer experience. And this is probably the one we talk about the most on exceed Dustin profits, because you know, Disney world is all about creating a magical experience for their guests and customer experiences. The top of that, right? You want people to walk away, being satisfied, trusting you more and being willing to come back or to share with a friend. So anything you can do to improve that experience is going to be important. It’s so typically you need to have your systems and workflows or your products already made before you get to improving the customer experience. So you might be in the phase of product development or product innovation. So there’s two phases to that. You could be creating something new or you could be innovating something you already have by making it better.

Nicole (11:14):
Maybe, maybe it is improving the customer experience. And then the last two I’d say are really when you, when you have your baselines done, you know, when you have your products, you have your systems and you start your reach and visibility to your marketing. The next phase of your business is thinking about growth. So that’s growth and scaling that could be hiring team members that could be getting ready to order more inventory, you know, having a bigger warehouse, getting all of that stuff sorted. So that way you can be ready for the big influx of orders, especially around things like black Friday and then the last one’s personal development and team development. So personal development could be you investing in your own coaching programs or just investing in being a better leader for team culture. That’s also really important. If you have a team underneath you, even if it’s a team of three, that’s still a team and there are dynamics at play and you need to make sure that you’re leading them to doing the tasks that they’re best at and guiding them along the way of how they can best serve your business.

Nicole (12:15):
So those are the six phases. You can learn more about that in the squirrels, into a workbook we talked about earlier, but thinking about which of those you fit under right now, because they all naturally flow together. You can have a hand in multiple ones, but you don’t want to be in every single one at the same time.

Yasmine (12:34):
Yeah. I think one of the things that Nicole says often is that big major corporations pick one of these a quarter and they have like hundreds of thousands of people on a team executing a project. So why do you as a small business owner who may be working solo or has, you know, a small team or contractors working under, underneath you? Like, why do we put pressure on ourselves to try to do six of these things all at once? So, you know, slow your roll, give yourself a break, pick the one area that’s your core priority and look at the projects that you have on your plate right now that you’re super just about and pick the one that supports that goal and finish it, finish it properly and launch it again. I know we do say like done is better than perfect. We’re not saying that it has to be like, you know, Finese and to the point where like you don’t launch it because you’re worried about it not being perfect.

Yasmine (13:26):
No, that’s not what we’re getting at. But what we are saying is make sure, you know, you’re crossing your eyes and doting your tees before you hit launch, because that’s gonna a better customer experience. It’s going to better support your brand and your image online. And it’s going to help people come back because what you don’t want is someone to invest three or $4,000 on a family trip to Disney, go there, be, you know, a little disappointed at the experience. Cause it wasn’t as magical as they want. And this family that might, might have, you know, budgeted to come back in a couple years besides Disney’s not worth it. It never comes back. So really think about that before you do a million things and it also takes pressure off of you as a business owner. I know that with like TikTok and Instagram, we see what like businesses that seem to blow up like literally all overnight. And we think that’s what small business success looks like. The thing is, is a lot of those businesses have been planning probably for weeks months have been working on their products for ages before that happened. And that’s the combination of their efforts, not the start. I

Nicole (14:33):
Think that’s such a good point because it is so easy to see what other people are, are doing. And even just the simple messages out there I think are so harmful when they say we had this many people sign up for our webinar and we had this dollar amount launch and it said, well, what did you do before that? Where were, where was your business before that? What did you do to set yourself up for that? You don’t just wake up one morning and say, I’m going to do this business. And then that happens, yes. There’s probably like 0.5% that that does happen to, but for the rest of us, like you said, it’s a culmination of, it could be months of having this, it percolating in the back of your mind, formulating it. And we’re not saying it’s not okay to pre-sell new product ideas or anything like that, but go into it with the plan and knowing what you plan to do.

Nicole (15:22):
So for example, pixie dust live was something that we said, you know, I think that we should do this in person. It would be really impactful. And of course we’re pixie dust profits. It needs to be at Disney World. What, what can we do here? And we outlined what it would look like what day one day, two day three would look like. So we knew what the product was before we built the sales page before we built, you know, the intake questionnaire. Because you do have to apply to go to pixie, that’s live the application, things like that. And we reached out to certain people and said, you know, I think your business is in the right space for this. So yes, pre-launching without the entire product already built, but with a plan. So don’t hold yourself back because you’re waiting to have everything perfectly done because you can, when you have the audience and the other offer and the trust built, do things like that. And we were in that phase of product development and innovation right now, we are in the phase of reach and visibility because we have our products built and we don’t really need to worry about them so much. We will constantly improve them, but it’s not going to be major overhaul so we can focus on our reach and visibility.

Yasmine (16:30):
Awesome. Well, thank you again for joining us for another episode of pixie dust and profits. If you are not following us on Instagram, please do we’re @pixiedustandprofits on there. Make sure to comment and let us know what you thought about this episode and what projects you’re working on. We’re super curious. Thanks again. We so appreciate you listening. We so appreciate the support and we’ll see you real soon. Bye

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Episode 56: Take Advantage of Your Existing Technology (Transcript)

Jan 18, 2022

Intro (00:01):
Pixie Dust and Profits is a podcast for small business owners who love Disney and want to sprinkle some of that magic onto their own businesses. Join your host, Nicole Boucher, and Yasmine Spencer. As they explore the mouse’s $12.6 billion operation and break down exactly how you can apply these big scale concepts to your own business.

Yasmine (00:26):
Hello, and welcome to another episode of pixie dust and profits. I’m Yasmine and I’m Nicole and we are two business strategists who love business planning and love Disney. So every week on our podcast, we talk to you about something cool that we learn from Disney and break down how you can apply those same lessons to your small business. So today we’re gonna be talking about something from our most recent Disney experience at pixie dust and profits live. And that is that both Nicole and I went on TUI rise of the resistance, and I’m gonna throw in Mickey and mini’s runaway railway in there. Now Nicole’s been on rise of the assistant and Mickey and minis run away. Really. These three were a brand new experience for me because I had been held back from crossing the border because I’m Canadian. So we finally got to go to Disney and I finally got to reconnect with Nicole in person after like two years.

Yasmine (01:19):
And we went on those rides and what was really, really, really cool is that all three of these rides use Disney’s brand new. Mm. I shouldn’t say brand new cause it’s been around for a while actually, but they use Disney’s newer trackless ride system where they basically use cars and magnets to move you around in all sorts of direct and create this like incredible experience. And when we went to go to RTU, so that was the first time Nicole and I both wrote that, cuz it just opened, we got off the ride and I was like, that was brilliant. That blew my mind. I hadn’t experience anything like that at Disney before. And Nicole was like, I was all right. And I’m like, are you crazy? Did you, did we go on the same ride? Did we experience the same thing? Like with the heat and the feet and everything. And Nicole’s like, well go on rise with the resistance and then tell me what you think. So we did that. We went on rise with the resistance and I’m like, okay, I get it. That is an insane experience and completely different. But what was interesting is like bright two was great. Don’t get me wrong. 10 of 10 would go on it again. Rise of the resistance was like 20 out of 10. And like when we got off we a whole episode

Nicole (02:33):
About that, that I went off about how I was a 20 out of a 10 and you hadn’t even been on it. So I’m glad you agree

Yasmine (02:39):
Whole hardly. And like that was just, I still think, think about that ride and I can’t wait to go back and go on it, but what’s really cool is that Disney actually created that sort of trackless ride system for TUI in Disneyland Paris and brought that ride over to Disney World. So the ride that we went on, even though it was new at the park, it wasn’t new technology or a brand new experience from Disney. But what Disney did was they took sort of the mechanics and what they built for rat and enhanced it for the rise of the resistance experience, which is like a 20 minute long experience. That’s fricking incredible like moment you get in line. You’re like

Nicole (03:19):
You’re in it. Well, I just looked it up and TUI opened a Disneyland Paris in 2014, which wow was seven years ago. And I didn’t even realize it was seven years ago. So when we went on RA TUI, it was a new ride just opened at Epcot and Disney world, not a new ride because it was done seven years ago in Disneyland Paris. So we are on this ride, like Aspen said enjoyable. She was so excited after, I don’t know that I had high hopes for the ride, but I, I definitely had some, oh this screen is really big and it feels like it’s in my face. And you know, the more modern rides the Mickey minis run away and it rides with the resistance, do a much better job with like the perspective while you’re in this motion, the trackless car. And so it was hard when I got off the ride, cause I was like, that’s a new ride.

Nicole (04:08):
I’m supposed to love new rides. So I had all these mixed feelings of like, I liked it, but I would not wait for that. I’d rather spend the three hours waiting for ride the resistance, which I wouldn’t wait, cuz I would get to the really early to not wait three hours. But it was just a very, very clear example in us being operations business people like we went from like the ride being enjoyable as an experience in the movie. And do we like the movie or not? We were talking about it throughout the line to, well, Hey look like this is seven years old and rise of the resistance is, you know, they’ve probably been planning it for a really long time, but opening wise it’s one year old. And so you could very clearly see that they used one of these technologies to create the other and it, they didn’t stop there.

Nicole (04:56):
I mean, if you’ve seen the behind the scenes special on star wars and rise of the resistance and how they created it, they kind of reveal like all the bits and pieces that Disney imagine years have learned over the years with all of the inventions they’ve made and how they used all of those things in, in building rise. But it was rare. It was just one of those things that I knew that they built on old technologies to make new technologies, but you could see it because you’re like, oh, the screen is really big. You are right in front of it. And you’re supposed to be a little mouse. It makes sense in a lot of ways. but when you go on rise, there’s a part where you’re actually in this chamber that is derived from something from tower of terror, you know, the elevator from tower of terror.

Nicole (05:38):
Like, you know, there’s other things in that ride that are influenced by. So what we really wanna talk about today is using things you already have to influence your next decisions, right? Building on things and making them better instead of starting brand new with something that you haven’t done before. If you have a proven audience, a trusted product and you were like, what do I do next? It could be what’s the next best experience using the technology or content or process or system you already have if Jasmine and I never adjusted our strategic frameworks or the way that wet each people to think about their business, when they do their yearly planning every year they wouldn’t evolve. And if they don’t evolve, then are they really good tools? So mm-hmm, look at the things that you’re putting out there. And we actually have a workbook. It’s the squirrel syndrome workbook. It talks about our six pillars in there. It talks about how product development is one of them. So if you are looking at like, what are my goals for 2022, you might wanna take a look at that book so it can help you think about, okay, what focus areas do I want to have before you start thinking about all the projects you could do, product development is one of them. There’s five others you can choose from. You can find that@pixiedustandprofits.com slash core. So use that to inform your 20, 22 goals.

Yasmine (07:01):
Yeah. And like this, isn’t something new that we’re talking about. We’ve brought up the concept of looking at what you have to create something new multiple times before. But the reason why we keep honing in on this is, and you’ll find that when you go through our squirrel syndrome workbook is that I as entrepreneurs, we’re almost like trained to chase something new and shiny and ignore what we have that’s working or that could be improved to work even better. And like, don’t get me wrong. Shiny new is fun. Those things are exciting, but shiny and new take so much more work. And if you are a times strapped entrepreneur, if you are a solo business owner, doing all the things or have a small team, we think you need to use your time wisely to grow your business. And of course you can carve out time for shining in new, but don’t overlook what you have that you can build upon that can improve your business. And it doesn’t

Nicole (07:58):
It’s for all our clients and mean it doesn’t just come to like the products either. So for example, we have a community, the profitable and protective party, and inside someone was recently asking you about if they should change email service providers, if they should move everything from whatever system they were on. I think it was convert kit to flow desk, which is a different email management system. And so they’re evaluating these pros and, and cons. It’s like, well, what’s not working about what you have. How can you improve upon what you already have? Do you need to take on a project where you’re uplifting your entire email system to something else because you think it’s better or because you’re not using what you have to it’s fullest potential. So it’s, it doesn’t mean right or wrong. Always stay with the thing you have. There are instances where we would tell you to move, but it’s not just about the content and the product creation.

Nicole (08:42):
It also comes into play in your operations, in any other part of your business. Mm-Hmm are you using all of the features? Are you using them to their fullest potential? When I think about rise of the resistance, I can’t even imagine what the next level of potential is for this technology that they’ve created. But when I ride read too I know what it is because I’ve been on rise and it’s like, okay, wow. In seven years they developed that and it’s one of those things that I think it, it doesn’t just have to be your content. Another example where they’ve done this at Disney world is with tower of terror at Disney world it’s terror of terror at Disneyland, it’s actually guardians of the galaxy. And when they looked at how terror of terror operates, they couldn’t change the ride inside the building.

Nicole (09:28):
They, they couldn’t change what the ride was or how it functioned, but what they could change was the pull system that pulls the elevator up and down from the free fall. So Disney world, it’s a scary terror ride where you drop in free fall Disneyland. It’s a funny ride with upbeat music to the tuna guardians of the galaxy. And you’re kind of bouncing and hopping around same exact internal mechanics, same exact stuff. You just change the tension rods or what ever it is. I am not a mechanical engineer to make the, the drop sequence different. And now it’s a funny ride. It’s a fun ride. People are laughing. They’re not screaming with terror. Same exact.

Yasmine (10:07):
I have fun on tower of terror. Speak for yourself.

Nicole (10:09):
I love terror terror. I, I don’t know what my favorite ride is at Disney World, but that it’s one of them because I get scared

Yasmine (10:16):
Oh, I just it’s it’s the best.

Nicole (10:18):
Oh, the last time I was on, there were two little kids next to me and I was like, okay, I can’t scream. Like I normally do, cuz I don’t wanna frighten those little kids. That’s sweet. Oh my God. And I ended up getting the one that bounces up and down. If you don’t know, Tara, Tara has different drop sequences. Mm-Hmm so the one I got with the one that kind of bounces a bit and I was sad cuz I really one of that one that just like drops you all 13 stories

Yasmine (10:39):
Yeah. It’s super fun. Yeah. So I lost my train of thought. I was thinking about tower of terror that happens it’s it’s it’s a joyful thrill that’s for sure. All right. So now that we’re back on track, I want you to do one thing and one thing only really there’s gonna be two things, but I’m gonna start off with the most important one. And that is looking at what you have and see where there’s opportunities for improvement. Do you have a product that’s doing well that you can enhance in some way? Or do you have a product that, you know, you put a lot of time and effort into and it’s, it’s not quite there. How can you optimize it to turn it into something that really wows your audience? You know, we’re so quick to give up and like scrap things when the potential is there. So look at it from that lens, what’s the potential of this product and what can you do

Nicole (11:27):
To get it there? It’s also a good reminder to go look at your Instagram insights. What posts are people actually commenting on? Do more of those, what posts are reaching new audiences do of those? I know we’re kind of getting into using metrics to inform your decisions, but it’s along the same lines of amplify. The things that are working, bring new technology to those things that you have that are doing great on their own.

Yasmine (11:53):
Awesome. And I’m gonna go into the second thing that I want you to do and that’s to follow us on Instagram. We are @pixiedustandprofits and we would love to know what are you gonna look at in your business and prove upon you can just send us a DM. We’d love to chat with you about that kind of thing.

Nicole (12:10):
If you didn’t already. I mentioned it earlier in this episode to go download our pixiedustandprofits.com/Squirrel. That’s our kick squirrel syndrome to the curb workbook that has all those different pillars and places that you can work on in your business in 2022.

Yasmine (12:26):
Thanks so much for joining us again and we’ll see you real soon.

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Episode 56: Take Advantage of Your Existing Technology

Jan 18, 2022

If you are thinking about starting something brand-spankin’ new in your business, listen now to hear how you can use things you already have in your business instead. This way, you can stop chasing the “new and shiny,” and instead get results for your audience and your bottom line.

Download Episode 56 transcript right here

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Episode 55: Making Your Offers Fool-Proof (Transcript)

Jan 4, 2022

Intro (00:01):
Pixie Dust & Profits is a podcast for small business owners who love Disney and want to sprinkle some of that magic onto their own businesses. Join your host, Nicole Boucher, and Yasmine Spencer. As they explore the mouse’s $12.6 billion operation and break down exactly how you can apply these big scale concepts to your own business.

Nicole (00:26):
Hey everyone, happy new year and welcome to this week’s episode of pixie dust and profits. Today, we’re talking a little bit about the steep learning curve that it is to go on a Disney vacation. So we recently had on our pixie dust and profits live event where we hosted six women and masterminded with them while we were waiting in line for rides and just had an overall really good time when we talked about our business, but also had a little bit of pixie dust on the personal side too. So one thing about that is that we have a whole variety of women on this trip. We had a couple women who had ever been to Disney world before, and we had women who had annual passes to Disney world. So we had every type of Disney fan with us and it really made for a unique experience because we wanted them to have a really awesome time.

Nicole (01:14):
So my personal highlight is that we went to Hollywood studios and we got on rise of the resistance, millennium, Falcon toy story, mania, slinky, dog, tower of tower rock and roller coaster. We, we did almost every headliner and I think we still ended up back at our room by two 30 in the afternoon. It was in all of my wildest dreams of knowing how to plan a Disney trip. I wouldn’t have anticipated that. We actually nailed what we really wanted to do. So a lot of that has to do with ya. So I’m just gonna like send it over to ya because she was the master planner of making sure that we had every time we needed for everything. So ya, can you to share some of the really long hold times and other things that you went through to make this magic happen? Of

Yasmine (02:02):
Course, of course. So that, that’s an interesting thing about a Disney trip. It doesn’t come together magically, and if you use a Disney vacation planner, you gotta appreciate those women and men because they will spend hours on the phone trying to create that magic for you. Like Nicole said and I put on my Disney vacation planner hat for this trip. So it, it part a couple things. One was we ended up gang tickets to boob Ash, which was

Nicole (02:29):
It wasn’t originally planned when we planned this event. It wasn’t something that was happening.

Yasmine (02:34):
No, it was just that Disney announced it. And we realized the dates overlapped with our trip. And it’s an after hours party, which means that there’s limited access. You pay a premium for it, which we talked about in previous episodes, but the park is pretty empty. Like I unfortunately ended up bailing a little bit early cuz I had the worst blisters known to man and just couldn’t walk anymore. But I know Nicole and the rest of the ladies stayed and they pretty much hit up like every ride and some of like the headliner rides twice. Like how many times did you guys go on mine train?

Nicole (03:04):
I think we only went on mine train once because we did have to wait a whole 10 minutes for that, but space. It was just, it took longer to walk from the entrance to space mountain, to the seat that it took to get on because it was just walk on, which is amazing. And we really appreciated that. We went on rides that we had waited for the day before. So after our events pricey, but if you wanna ride rides, it’s a great time to get around.

Yasmine (03:32):
especially if you have like older kids because they do start late and run until midnight. So I think official hours were nine to midnight, but you could get in at seven. But everyone else is still in the park. So that was one of the reasons why we had such a great time with you know, crossing off all of the headliners at magic kingdom. Then the other thing that happened was genie came out and Disney genie plus specific came out. So we knew that this was coming, we knew it was gonna happen the fall. And it just so happened to start on the very first day that we were there. So Nicole and I flew in a day early. And if you’re planning some sort of like Disney event or even just going, like give yourself some time to settle before you really start day because Disney trips are intense and being able to sort of ease into things was super helpful for us. So we got there the day before and we got to like test it out and, you know, came across some little glitches because they had just launched it. We had actually like gotten, oh, sorry, what was it? Not lightning past virtual queue. I,

Nicole (04:40):
I think there was a virtual pass for rat.

Yasmine (04:42):
Yeah. Yeah. So we got a free like virtual pass for rati. I was gonna try to buy the lightning password, but then I realized, oh, Hey, it’s like the virtual pass just released at the same time. So I got that for Nicole and I, and it somehow disappeared from our, my Disney experience app. Thankfully the cat members got assorted, they have access to everything. It got deleted somehow. So the next day before everyone came to join us, Nicole and I went to animal kingdom for just the morning. We were only there for a few hours, but it really let us try out the lightning lane feature, which is Disney’s paid fast pass edition. It applies to two rides in each park and at animal kingdom, avatar was one of them and we thought it was worth paying the $15 or so to you know, jump in front of the line and get access. So Nicole thankfully got us the passes because my Disney experience app was just like not working the entire,

Nicole (05:38):
Your phone just didn’t

Yasmine (05:40):
Yeah, I could upgrade anything. Yeah. I couldn’t upgrade to anything. So Nicole ended up taking over that piece, but we were able to, you know, cross off a few of our favorite rides in animal kingdom pretty quickly. And then when it came to the ladies who joined us on the retreat arriving, we were able to basically secure the key rides that we wanted to every day. So for magic kingdom, we decided not to invest in lightning lane. We just got genie plus because we knew we were gonna come back for Boash and we would get access to all of those rides anyway. But for a Hollywood studios, we ended up getting lightning passes for both rise of the resistance and Mickey and mini’s runaway railway and so worth it. We didn’t have to wait super long in line. It allowed us to

Nicole (06:31):
It made us plan to the rest of our day, right? Because so in testing everything earlier, we discovered you have to sign up for it at midnight mm-hmm and at 7:00 AM, you need to do the purchase thing. So there was a whole strategy to this, right? We were standing in the kitchen making tea or something at 7:00 AM. I said, okay, I have to buy rise of the resistance first for everybody and then buy Mickey and minis because one of these is gonna go before the other. And so the nice thing about it was that we had a time slot. Once we had a time slot for those two rides, we knew what path we needed to run to get to the other rides. Now Yamen and I have a lot of experience with Disney world. And I have been very often in the last few years. I know while the border was closed, Yasin couldn’t come quite as often to see some of the new Hollywood studio stuff, but we keep up to date on it. We’re reading articles all the time. We’re messaging each other saying, Hey, did you hear about this? And into this trip, we were like, okay, we have a group of eight. So how do we make sure we get on everything we wanna get on with a large party where, you know, people have different walking speeds, we, which is important at Disney world to know ,

Yasmine (07:41):
I’m a slow Walker. Nicole’s fast,

Nicole (07:43):
I’m a super fast Walker. And I tried really, really hard to stay behind. And I’m sorry if I stepped on anyone’s feet doing that.

Yasmine (07:50):
No, no, not at all. I had terrible blisters though. So that added to my slowness

Yasmine (07:56):
Be careful shoes. Yeah, go ahead.

Nicole (07:58):
Sorry. The thing is we know all of those things going in because we have a learned history of it, right? Mm-Hmm we have experience with Disney world. We knew going in that we were going to have to have a park strategy side note. If you do not know these things and do not wanna spend hours and hours at rating websites and blogs and all of that, go see wish upon a planner.com. They have everything that you need to learn all of these things. So that plug aside, basically what we’re getting at here is that the learning curve from someone who has not been to Disney, I’d say in the last four years, because I mean, in the last two years, a lot has changed. And someone who doesn’t even know about the fast pass system that used exist is going to have a really different experience at the parks than someone who does have that research done.

Nicole (08:47):
Because if you don’t know you’re gonna come into the park and you’re going to act like it’s like six flags or Cedar point or something like that, where you walk in, you’re like, okay, which rollercoaster are we going on first? And then you kind of just decide based on the one that’s tallest in your area or your field of view or what you’re closest to you can’t do that at Disney world, the very popular rides, the low capacity rides, they fill up really fast. There’s a whole strategy around getting to the, a park before it opens. And we’re not talking about like 10 minutes before it opens. I went to magic kingdom alone a few weeks ago. And the posted opening time was nine o’clock, but eight 30 was the time if you’re staying at the resort. So I got there at 7 45. I was in the first like five rides of the mine train because I had got on there so early. And I was ahead of the whole pack. That is not something that someone who has never been to Disney before is going to know that the park actually starts walking guests through it before the official opening time. So how, you know,

Yasmine (09:47):
That’s the thing, Nicole, like, there’s so much about planning a Disney vacation that you have to actually seek out yourself. Like we had another, I don’t wanna say it was an issue, but something that we discovered, which was a good thing, which was our room reservation. So when we had planned out the trip, obviously like we booked the rooms months and months in advance before we even knew who was coming. So I had everything in my name. I had a, I had a call with someone from member services, from Disney vacation clubs, our service team. And they were like, oh, like you’re on all these retreats or you’re on all these reservations. You know, it’s a good thing that we’re chatting because it, our system will occasionally go through and delete duplicate reservations if you have them for the same time and same date, basically, and the same person on the lead reservations.

Yasmine (10:35):
So they, thankfully at that point we knew who was coming and I was planning on updating the reservations anyway. So I did it at that time, but we could have potentially lost our reservations. And I would’ve had no idea because I was just holding rooms for an upcoming trip. So there’s like so many things that like aren’t published and out there, which can create like a frustrating customer service experience. It doesn’t really does try to onboard you with, I would say the basics, like they start using their language. As soon as you sign up for a vacation, they send you emails and stuff. But if you want to Disney, like we Disney or like most, you know, diehard, Disney fans of Disney, you gotta do a lot of digging on your own.

Nicole (11:14):
We actually ran into that situation with canceled two rooms in the same name issue. We thought we ran into it with the group event I went to in November where room just disappeared and we couldn’t find it. And my client was on one room and they thought maybe she canceled the other one because her name was on two rooms and ended up being fine. But if we hadn’t have had that situation earlier, I wouldn’t have known that I should add my name to it immediately to have a second name on the reservation. And I’m glad I did because they might have canceled. So really what we’re getting at is when you book a Disney vacation, you get your order confirmation email, maybe like, I wanna say, two, three weeks later, you might get something in the mail that kind of walks you through like, oh, here’s all the pretty like Disney pixie dust things.

Nicole (12:04):
But in that guide, it’s more about like, here are things you can do. And it te it tells you about certain rides and it is customized to the ages of people, your group. So it, it does show different things in the book based on who you’re traveling with, but it doesn’t give you this information about parks open a little bit early. Here are the rides you should run to first. It doesn’t give you that. And so the difference in customer experience between someone who’s getting the marketing materials from Disney who say, buy this to upgrade your trip. That’s what a lot of the, an emails come to be versus someone who’s like, Hey, if you really wanna make this vacation magical, you need to think about, you know, make a plan for your favorite rides. Like they don’t need to come out and advertise things that they do for crowd control, like the parks opening earlier or anything, but they could suggest for people who plan their days, right?

Nicole (12:55):
Which part of the park do you wanna go in first, if you’re an adventurer, you might wanna go do these things. And so what we’re really getting at is that you, as a business owner, as a digital business owner, as a service provider, as a product seller, when someone purchases from you the most open email is their order confirmation. In that order confirmation, you should have something that helps them use the thing they just bought. It helps reduce buyers remorse. It helps them get right into using whatever it is. If it’s a product, maybe it’s a, Hey, we know you don’t have this in your hands yet, but you know, here’s a video of how to use it when you do have it in your hand. So just thinking about these things, because the better the experience is the less likely they will be unhappy with their purchase. The more likely they’ll know how to use it when they get it. And the more likely they are to share it with somebody else, like, Hey, this was actually really useful because they know how to use that thing. And you can’t make assumptions about how, how much people know.

Yasmine (13:56):
Yes. And I have great examples of that. So I have one client whose audience tends to like, err on like a little older side. And, you know, when we set up a lot of her programs, I made sure to pick, you know, the most user friendly layouts for things made sure that everything was re really easy to follow yet. Early on, I still got questions about, you know, where to find downloads or where to find certain things. And it made me realize that just because like, I can look at this, someone who grew up with the internet and technology, like I was, I was coding websites and HTML when I was 17, I thought it was so cool. Those days, my back year boys

Nicole (14:36):
For and pages on, oh my gosh,

Yasmine (14:37):
I did end sync I did sync. Yeah. Are you tired of throwing spaghetti at the wall or chasing every shiny new trend in the business world because you think it’s gonna completely overhaul your business, but ends up going

Nicole (14:55):
If you are, or if you’re trying to be more focused in 2022 as one of your goals this year, and you wanna stop squirrel syndrome from good then and go to pixiedustinandprofits.com/squirrel, where we’ll teach you all about how you can get more focused in your business, but focusing on six areas that are all completely different and you can focus on them one at a time, we walk you through what they are, how to check in with where you are right now, how to brainstorm the things that you should be working on. And also we hold you accountable to it with a little Hmm. Pledge . And so if that sounds good to you go download our squirrel syndrome workbook at pixiedustinandprofits.com/squirrel

Yasmine (15:38):
Yeah. So like we had we had like, I have the skillset and it’s really dumb. And frankly, ignorant to me to assume that like everyone else views, you know, the internet the same way that I do. So what we ended doing was creating a little like welcome video. And it’s me like Yasin because I’m the person who you know, is in the inbox, answering all the emails and helping them out, walking them through how to use their program. And we’ve gotten few requests in the inbox. In fact, I think like the last time I got a request was like one, a couple months ago, but people are just able to navigate it. You, cause I just created a two minute, little tutorial video about where they can find everything and those little things help people use a product more. And the more that they use it, a the more satisfied they’re gonna be and B the more likely that they’re gonna purchase more from you. So the things that you can do to help facilitate use of your product with your customer are definitely backend business operation items that you should invest time in.

Nicole (16:39):
Yeah. The difference between someone who arrives at Disney world with a magic band already on their arm, able to get right into their room without having to navigate the app, to figure out how to open the door and the person who’s at the front desk saying, I got a text that my room is pretty, but I don’t know how this works. Mm-Hmm, completely different experiences. Someone who walks into the park and knows to hit that magic band on the turn style mm-hmm versus the one who, you know, has a carded ticket or has to go to the guest experience building to turn in their piece of paper, to convert their tickets into things they can use. Time is experience at Disney. If you are waiting in line for customer service, you are not on a ride. So just thinking about that in terms of your products, your purchase sequence, your welcome sequence, how can you help people use your things easier?

Nicole (17:37):
Can you look at maybe your lead magnets and think reread them? How long ago did you put them up and set them up, reread them, see if they make sense, see if someone can actually put pen to paper and do the thing you’ve explained to them. I can give an example of, I think the best way to do this when you have a really complicated product or a very expensive product is to have a whole sequence of emails that go to them after purchase. So the, and my goal is always in every email you teach one thing, don’t put everything in one email, or it’s a super long chain. Yes. You can do that at the end. After you have explained each individual piece, and you can say, Hey, here’s a recap of all four things we’ve already taught. You just keep this one email.

Nicole (18:20):
So you have them all handy. You can do that, that at the end, but don’t do it at the beginning because you’re gonna completely overwhelm them one thing at a time. The first thing it’s just like, think about it in kindergarten when you’re teaching kids how to do their papers, right? What’s the first thing. Write your name at the top. That’s one email. The next one is, oh, you need to draw a picture that you want to just share in your story. We’re just drawing the picture. We’re not writing the words. That’s the second email. Draw your picture. 30 email. Okay. Let’s think about what we wanna write. Fourth email, write it. Fifth, email typo, edit it. You know, so think about breaking things down in that kindergarten level. And it’s not because your audience is just doesn’t understand or they’re stupid or anything like that.

Nicole (19:07):
They’re encountering a new product. They’re in a different brain space. They just spent money. There’s different parts of our brains working when we’re in these transaction modes. So talk to them one thing at a time, teach someone one thing. Don’t try to throw everything at them at once. And you’ll see like Yasmine said, the customers inboxing for you start going down. We actually get emails saying, wow, I thought I was just buying this. And you guys taught me so much more. Your onboarding experience is amazing. I’ve recommended you to my friend because now they know how to do, like, I know how to do this. I can help them with it. And I know that I don’t even have to because you’ve already done the work for me. So those things matter. They’re not things that are sexy. They are not Instagram posts. They’re not, you know, another sale coming in. People don’t buy something. And then sometimes they do go buy something else immediately after if you have like a coupon code in your order confirmation. But you know, those things matter. They build brand loyalty. They build confidence. You want someone feel confident after they buy your product from you, right? Because that confidence, they feel internally translates into how they feel about your product. So this is a no-brainer to us. Make sure that you walk your people through the experience of using your service or your product. Well,

Yasmine (20:27):
We hope you learn from our sort of crazy experience with planning a Disney vacation and about what you can do with your business to really ease the onboarding experience for your customer and really create a positive impact. So they keep coming back. If you don’t follow us on Instagram, we’re @pixiedustandprofits and send us a DM and let us know what you thought about today’s episode. We’d love to hear your feedback, and we’d just love to know what you are doing in your business to improve your onboarding experience.

Nicole (20:59):
And if you want even more insightful tips, or even maybe an outline of what your onboard experience should be like, you should join us on Patreon. You can join us for as little as $5 a month and you get some stickers that are really, really cool. So like that is pixiedustandprofits.com/patreon we’ll link to it on our website. So you should be able to get there. No problem. Thanks so much for joining us and we’ll see you real soon.

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Episode 55: Making Your Offers Fool-Proof

Jan 4, 2022

First-time visitors to Disney World are faced with unfamiliar lingo, important (and unknown) deadlines, and ever-changing rules. Listen now to hear why it’s so important to make your products easy to understand *and* use.

Download Episode 55 transcript right here

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