We’ve talked about Disney’s pricey offers before when they rolled out their updated annual pass offers, and now we are going to dive in to their brand new hotel, Galactic Starcruiser. Designed like an interstellar cruise ship, guests embark on the starcruiser together for a 2-night excursion. If you peek out the windows, you will see space as if you are a part of a Star Wars mission.
Want to know how much this two-night experience costs? $5,000+! Our jaws almost hit the floor with that announcement — but we have no doubt that Disney will fill up the experience in no time. Let’s talk about how Disney positioned their audience to buy into this experience, and how you can do the same with your customers.
Literally Out of This World
Disney guarantees an out-of-this-world experience at their one-of-a-kind Galactic Starcruiser hotel, but it’s still going to be a hard sell for many families (and even the biggest Star Wars fans).
Starting at $5,000, many of the activities and inclusions don’t feel super exciting to us, as you can get those similar dining and experiences at the parks. On the other hand, a really cool part of this experience is that you get to be a part of the storyline during this 2-day excursion. Different from the parks or a cruise ship, the cast members are interacting with you as characters from the movies, and you have a part to play during the experience!
Disney knows this once-in-a-lifetime experience will be in high demand, which is probably why they priced it so high. They released pricing and initial details back in July 2021, with official booking available in early 2022. It’s a top-tier offer for their Star Wars fanatics, who have been anticipating this grand opening.
It seems to be a one-and-done experience, as it’s the same storyline each time, so Disney will probably have to refresh their experience in the future. It’s an expensive operation for Disney to put on too, but it’s still not an offer that’s been an “easy yes” for us. At some point, we will probably bite the bullet and go experience it for ourselves!
Start Spreading the News
What does Disney’s $5,000 hotel stay have to do with your business? It teaches us a lot about how to sell a high-ticket offer.
When it comes to your audience and business, it’s so important to let them know about the offers you are going to be releasing (or promotions you have coming up) so they can be prepared and ready! (Especially for high-ticket items like booking a weekend at the Galactic Starcruiser.) Our tips? Leak your exciting new offers as early as you can! Make them feel like an insider with all the secret details, and let them know about the price range, too. You want your customers to be financially prepared when the release date comes around.
Another thing to consider? The actual price point! We’ve talked about pricing with ascension models before, and you may be sick of hearing us talk about it – but they are so important! You’ve got to meet your audience where they are at. This Galactic Starcruiser hotel excursion is definitely for those in a higher income bracket — and that’s a different type of persona that Disney seems to be targeting with their recent shifts.
But when you think about releasing high-ticket offers or products, think about your customers. You’ll have clients who need lower-cost items and clients who can pay out higher amounts. What are the differences? What are their pain points? What do they want out of a high-ticket experience? That’s going to be the key to really building the hype for them — so pay attention. It’s important to think through your target audience when releasing these types of offers.
Are You Ready for Takeoff?
Do you think Disney’s Galactic Star cruiser hotel is ridiculous? Or pure genius? Would you go on this experience? We aren’t quite convinced yet! Text your fairy business godmothers at 207-203-6769 and tell us what you think!
Don’t forget to subscribe to Pixie Dust & Profits and tune in each week, as we share more tips from the Mouse that can help you grow your small business. See ya real soon!