In this episode, we discuss the concept of the lifetime value of a customer. Case in point: Disney and Universal. Both are theme parks that illustrate different pricing models. Disney focuses on encouraging longer stays and offers discounts for multi-day tickets, while Universal caters to shorter visits and prices accordingly. Tune in to discover how these insights into different pricing strategies can be applied to pricing services in the business world.
Episode 81: Disney vs. Universal
Jun 27, 2023
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