87 episodes

Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses.

Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.

Pixie Dust & Profits Nicole Boucher & Yasmine Kashefi Spencer | Business Strategists

    • Business
    • 5.0 • 19 Ratings

Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses.

Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.

    Down the Rabbit Hole

    Down the Rabbit Hole

    Join us as we unveil the magic of internal promotion – not in ranks, but in marketing! And we’re not just talking about content repurposing. We’re diving into the rabbit hole to find how strategic promotion can help you sell your products from within your existing offerings. Drawing inspiration from how Disney cleverly markets new attractions within their parks, this episode is all about leveraging what you already have to enchant and engage your customers further.
    Listen now and discover: How Disney uses The Haunted Mansion rides to promote its movies
    Strategies for seamlessly guiding customers from one product to the next
    The importance of creating a "rabbit hole" of related content to keep customers engaged
    And so much more!
    Your small business takeaways: Just like Disney creates a sense of anticipation and connection between rides and movies, small businesses can create seamless pathways for customers to discover more products. By integrating mentions and promotions of other offerings within each product or service experience, you not only increase the customer's awareness of your range but also build a sense of a cohesive, interlinked brand universe. Remember, every interaction with a customer is an opportunity to subtly guide them to the next magical experience with your brand.
     

    • 13 min
    Seasonal Treats In Your Business

    Seasonal Treats In Your Business

    As we gear up for our next Pixie Dust LIVE event, we reflect on how Disney theme parks consistently surprise and delight their regular visitors. From limited-time treats at the parks to the clever marketing strategies Disney employs, we discuss how small businesses can take a page out of Disney's playbook and share some advice on how businesses can create their own “limited-time offers" to entice and retain customers. Plus, get ready for a bit of an unexpected debate about Disney merchandise.
    Listen now and discover: The brilliance behind Disney's limited-time merch and its ability to create a buzz.
    Disney's adaptable strategies, from exclusive credit card designs to novel ice creams.
    The business side of limited-time offers and how businesses can incorporate "drops" to attract and retain customers.
    And so much more!
    Your small business takeaways: Much like Disney continuously innovates to keep its recurring visitors engaged, businesses too can craft limited-time offers, seasonal products, or exclusive experiences to keep their customers intrigued and coming back for more. This strategy not only creates anticipation but also adds value by making customers feel special and catered to. Whether it's through exclusive product drops or limited-time educational content, there's always an opportunity to delight and surprise your customers.
     

    • 17 min
    Genie+ Changes

    Genie+ Changes

    In this episode, we discuss the changes to the Genie+ system at Disney, sharing our experiences – both successful ones and not-so-successful ones. Though the fluctuating prices of Genie+ can be frustrating, a dash of strategy here and a sprinkle of Pixie Dust there, and you'll conquer these parks without breaking the Genie+ bank to make the most of your next Disney visit.
    Listen now and discover: How Genie+ replaced Fast Pass at Disney parks, offering Lightning Lane passes for popular rides either through individual purchases or with Genie+, allowing one ride reservation at a time.
    Why some parks like Animal Kingdom and Epcot may not require Genie+ due to shorter wait times or individual Lightning Lane passes for specific rides.
    Nicole and Yasmine’s personal experiences, including times when the value didn’t meet their expectations
    And so much more!
    Your small business takeaway: By understanding and adapting to customer needs and preferences, like Disney, you’re able to recognize the complexity and customer feedback to changes in systems and respond in ways that enhance the customer experience. Everything from listens acknowledging customers' needs, adapting offerings accordingly, and continuously seeking ways to improve and simplify the customer experience are best practices of good business. 
     

    • 17 min
    Moving Your Mirrors

    Moving Your Mirrors

    In this episode, we discuss a seemingly peculiar design choice of Disney Parks: the bathroom mirrors. More specifically, how they’re intentionally placed away from the hand-washing stations for a very conscious reason—and it’ll make so much sense once you hear it! (No one preens like Gaston, after all.)
    Listen now and discover: How intentional design can help run your business more smoothly and prevent bottlenecks
    The importance of identifying and addressing these obstacles to enhance efficiency and productivity
    Why effective communication and delegation within teams is imperative for autonomous decision-making and empowering team members to contribute and take action
    And so much more!
    Your small business takeaway: By focusing on identifying and addressing bottlenecks in business processes, you’ll be able to streamline tasks, delegate responsibilities, improve communication within a team, and easily be able to identify and move past obstacles that hinder productivity and flow. And by understanding the intentional design behind the absence of mirrors in Disney bathrooms, you can examine your own businesses and implement changes that promote efficiency and keep things moving smoothly.
     

    • 11 min
    One Day at Disney

    One Day at Disney

    In this episode, we discuss the concept of content multiplication using Disney's "One Day at Disney" as an example. We can’t get enough of how Disney strategically planned and executed multiple forms of content from a single project, including a coffee table book, a documentary, and short episodes.
    Listen now and discover: The importance of intentional content planning and structuring to maximize output across different platforms
    The difference between content multiplication and repurposing
    Why pre-planning and considering the unique requirements of each platform 
    And so much more!
    Your small business takeaway: By thinking ahead and structuring your content to be easily segmented, any small business can maximize the value and reach of its content across various platforms. This involves considering the specific format and requirements of each platform, such as YouTube, TikTok, Instagram, etc., and tailoring the content accordingly.
     

    • 14 min
    Disney vs. Universal

    Disney vs. Universal

    In this episode, we discuss the concept of the lifetime value of a customer. Case in point: Disney and Universal. Both are theme parks that illustrate different pricing models. Disney focuses on encouraging longer stays and offers discounts for multi-day tickets, while Universal caters to shorter visits and prices accordingly. Tune in to discover how these insights into different pricing strategies can be applied to pricing services in the business world.
    Listen now and discover: How Disney’s “loyalty” creates an ecosystem that speaks to their specific target market
    How Universal’s employs an opposite strategy that works great for them
    What the lifetime value of a customer is and how to tailor pricing strategies accordingly
    And so much more!
    Your small business takeaways: Your goal when it comes to pricing is to align yourself with the lifetime value of your customers. Understand their behavior, tailor pricing to customer engagement, focus on long-term relationships, create a value ecosystem, and continuously evaluate and adjust. Balancing short-term revenue with long-term customer retention is crucial for small business success.
     

    • 16 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Hermaris.AnchoredDiary ,

Speak to my Pixie Dusted heart

Each episode helps me see Disney in a whole different way, and it’s amazing. We’re all Disney fans, but there is so much more to learn from this great company. Very refreshing and light hearted content.

Anon7ymous8345 ,

Disney magic in actionable steps

I’ve always wanted a peek behind the business magic of Disney and Nicole and Yasmine do just that and more with each episode of Pixie Dust & Profits.

I love how Yasmine and Nicole have broken down the business side of Disney into actionable steps for listeners to reflect on for their own businesses. They make learning fun and digestible in these short, info-packed episodes!

KaitlinLA ,

Great resource and entertaining

This podcast is a great resource especially for Disney lovers, but also just for any entrepreneur! I recently listened to the episode with Christina Scalera and got so many good nuggets of information on copyright. This is a must listen!

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Dough
Lemonada Media
The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
The Money Mondays
Dan Fleyshman
Most Innovative Companies
Fast Company