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Episode 23: Rise of the Experience

Jun 16, 2020

The

podcast

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we’re discussing the importance of experience for your customers with your business.

Thinking about customer experience, touch points (both physical AND digital), and personalizing every point on the path to sale will help you create repeat and loyal customers. We give a great Disney example with the newest ride attraction, “Rise of the Resistance” – be warned, spoilers ahead (but you can skip ahead to avoid them!)


This week’s episode is probably the most fan-girl episodes we’ve ever had, which is saying a lot because we’re pretty big Disney Park fans, and we don’t hide it very well. 😉

Years ago, we bonded over late-night conversations about Disney’s transportation system and how they control the mosquito population with data science.

And this episode highlights another one of those rare moments where the layers of appreciation, amazement, and awe compound together into a mind-blowing can’t-shut-up-about-it experience.

nicole boucher star wars galaxy edge

Earlier this year, Nicole and her husband woke up in the still-pitch-black early morning hours on a rare 30°F (-1°C) morning in Orlando to have a chance to get a boarding pass to ride the brand new Star Wars: Rise of the Resistance attraction.

Their efforts (and frozen fingertips!) paid off and they were able to ride one of the most immersive experiences ever seen at an amusement park.

*Spoiler Alert*

Before you go any further, be advised that this episode gives an extremely detailed account of the Star Wars: Rise of the Resistance attraction, and you may want to wait to listen until after you’ve been able to experience it for yourself. 

Listen now and discover:

  • Disney’s latest attraction, Star Wars: Rise of the Resistance, and why it brings theme parks and “rides” to a whole new level fast forward to the 9 minute and 13 second mark to miss them
  • The importance of immersion in your brand and products
  • Ways to surprise and delight your customers, and how to pivot from an in person event to an online event
  • An alternative software for community building for a course that isn’t a Facebook group
  • Why it’s important to think about touch points you can have beyond an online platform with your attendees, customers, and audience
  • How touch points can be both digital and physical, and the importance of them
  • Why sharing behind the scenes or production photos is important in developing repeat customers

Your small business takeaways:

  • Ways to surprise and delight your customers, and how to pivot from an in person event to an online event
  • An alternative software for community building for a course that isn’t a Facebook group
  • Why it’s important to think about touch points you can have beyond an online platform with your attendees, customers, and audience
  • How touch points can be both digital and physical, and the importance of them
  • Why sharing behind the scenes or production photos is important in developing repeat customers

Links:

Description of blog / excerptIn this episode, we’re discussing the importance of experience for your customers with your business. | Pixie Dust and Profits | #smallbusiness #entrepreneur #creativeentrepreneur #disneyworld #smallbusinesspodcasts

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