Episode 18: Controlling What You Can: Pivoting During COVID-19

Mar 24, 2020



Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we’re sharing strategies and ways to pivot your small business during these unprecedented times.

Join us for tips, tricks, and creative ideas that we are implementing daily in our and our clients’ businesses. Remember, we are in this together and supporting each other is how we will get through this!

We’re channeling some words of wisdom from Olaf pretty hard today:

“This is called controlling what you can when things are out of control.”

Right now a lot feels out of our control… everything from our business sales to our daily routine to our new status as #homeschool teachers.

Over the past week, we’ve been busy helping our 1:1 clients make some really quick pivots in their businesses.

Today, we’re releasing a new episode of Pixie Dust & Profits—a week early!—to help you do the same.

Listen now and discover:

  • The impact Covid-19 is having on Disney movie releases and the creation of movies
  • The effects of the majority of the resorts also being shut down
  • The business decisions we personally have had to face for the safety of ourselves and family
  • Six things you can think about in your business while everything is rapidly changing
  • Look at your email and paid advertising campaigns and decide if they need to be revised
  • How to adjust your messaging and content to speak to your audience’s current pain points
  • Creative ways to support your favorite small businesses while maintaining mandatory social distancing

Your small business takeaways:

  • The importance of multiple revenue streams (Disney+ and product licensing is now a significant  source of Disney’s revenue!)
  • Make sure to check in with your team and understand that there are a lot of adjustments 
  • Have grace with yourself, your team, and strategies you can use 
  • Adjust your expectations of your audience and sales – seasonal trends have basically been disbanded
  • Check on your contract’s terms and conditions and start creating contingency plans


Sign up now for our mini-course on investing: Innovating & Investing in Your Business: A Profitable & Productive Workshop

Episode 18: Controlling What You Can: Pivoting During COVID-19



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