Episode 021: Differentiating Yourself in a Saturated Market | Pixie Dust and Profits

Episode 021: Differentiating Yourself in a Saturated Market

May 12, 2020

The

podcast

Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we’re exploring how you can meet your customer’s objections and differentiate your product.

Remember the importance of being true to your brand—if you are consistent, strong, and different from everyone else in your industry, your followers will remain loyal to your individualistic qualities and love knowing exactly what they can expect to receive as a customer.


Owning a timeshare was never on our list of “investments we should make”.

Until we discovered the Disney Vacation Club.

We love Disney (obviously), so it was hard to miss all of the “Come back and save 50% on your next stay!” messaging around the parks. 

How on earth could we visit again and actually save money?

It seemed a little too much like being able to have your cake and eat it too.  

(And, for transparency’s sake, yes, you will save on your lodging compared to the regular $$$ rates for a premium resort reservation, but you will likely spend waay more everywhere else after becoming a member… we talk about this in the episode!)

After looootttsss of research and a few test runs, we made the decision to invest in Disney Vacation Club. 

This week we’re sharing our strategies to think outside the box when it comes to standing out in a saturated market.

Listen now and discover:

  • Disney’s timeshare program, and how it’s unlike any other
  • Why the Disney Vacation Club is so appealing to purchasers who would otherwise write off a timeshare investment
  • How turning your customer’s hesitations and objections into the key defining features of your program can pay off in big ways
  • Why the lifetime value of the customer can be worth an initial big discount
  • Insight into DVC’s preparation and approach to a sales conversation with a potential new customer
  • The importance of strategizing before you sign a contract – make sure you’re getting the best fit for you and educate yourself beforehand
  • Why it’s important to see what your competition is doing content wise, and make sure to do it with your own spin, brand, and story (it’s ok to amplify YOU)

Your small business takeaways:

  • Customers or clients will enjoy a contract that works with them and their needs, especially if it’s a long term contract like a time-share.
  • Be sure to offer flexible options within certain large and long-term contracts – your customer will appreciate the benefit of that value more
  • Protect yourself as a business owner when utilizing long term contracts – create rules to protect the value of the asset you are offering
  • Think about the objections people have to your industry and how you can flip it on its head to make your product different and stand out

Links:

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