Season 01

Episode 13: Weathering the Storm: Getting Through the Slow Season

Dec 24, 2019

This week, we’re breaking down how Disney mitigates traditional slow seasons with offers, new events and more. Tune in to hear practical business lessons that you can apply to your own quiet periods in your business to reduce the impact of the feast and famine cycle. We cover how and when to offer discounts, addressing customer pain points and creating new offers.

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Episode 12: Business Lessons Learned From the Disney+ Launch

Nov 26, 2019

This week, we’re analyzing the successes and hiccups of the Disney+ launch. Tune in to hear practical business lessons that you can apply to your small business launches. We cover pricing and bundling your offers, why you need to have flexibility during a launch, and more in this episode!

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Episode 11: Beyond the Main Attraction: Immersing Your Customers in the Magic

Nov 12, 2019

This week, we’re exploring the variety of ways Disney provides fun and entertainment for all ages beyond just the rides. Listen and learn strategies for how you can replicate these Disney experiences for your current and future clients/customers.

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Episode 10: Time, Money, Quality: First-time Hiring Tips

Oct 29, 2019

This week, we’re exploring how  Disney’s commitment to customer service ties into their payroll strategy for its 75,000 cast members. Listen and learn strategies for how you can successfully find quality contractors for your team, the pros and cons of hiring at various price points, and how you can have employees that are just as devoted and happy as those working in the Magical Kingdom.

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Episode 09: Throttling Your Services For Maximum Profit

Oct 15, 2019

This week, we’re exploring Disney’s variable ticket pricing strategy and how it enables them to better forecast revenue and plan resources. Listen and learn how you can replicate these pricing strategies in your own small business.

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Episode 08: Reduce, Reuse, Repurpose in Your Business

Oct 1, 2019

This week, we’re exploring ways to think sustainably about your business resources and how you can more efficiently use your time and money to create a bigger impact.

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Episode 07: Meeting Clients Where They Are

Sep 17, 2019

This week, we’re exploring Disney’s tiered hotel options to meet every taste and budget—and how you can tailor your offers similarly for your audience.

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Episode 06: Creating Your Own World

Sep 3, 2019

This week, we’re diving into the world Disney has created for its guests—the strategic behind the scenes magic that makes the real magic happen in the park. Disney has analyzed every aspect of the park in order to create a completely polished experience for their guests. Learn how you  too can create your own world and bring customers in.

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Episode 05: Our Great Big Disney Adventure

Aug 20, 2019

This week, we’re diving into Disney’s exclusive offers—the big ways they enhance your experience for a small additional fee. Disney is a master at funnels, order bumps, and special offers in ways that you may never even notice. Learn how the company creates enhanced customer experiences through exclusive offers and private access to the park after hours.

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Episode 04: Creating Your Own Transportation Ecosystem

Aug 6, 2019

This week, we’re diving into the Disney Transportation Network—the system that supports their profit generating activities. The Disney Transportation Network is designed to improve the customer experience, enhance the happiness of customers, and tactfully keep all revenue within Disney World. Learn how their transportation systems and operations can be applied to your own small business and profit potential! 

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Free download

BUSINESS building BUNDLE

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We're magically breaking down big-business strategies for your small business in this pack of 3 mini-workbooks and 2 bonus audio files!