Podcast Archives - Page 3 of 5 - pixiedustandprofits.com

Episode 29: Disney Layoffs: Tips for Hiring & Firing in Your Small Business

Nov 3, 2020

In this episode we’re discussing the recent Walt Disney Co. layoffs due to COVID-19, and how sometimes there are parts of being a business owner that aren’t easy or fun.

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Episode 28: Don’t Take Your Fans for Granted

Oct 27, 2020

Even Disney, the billion dollar corporation, can have hiccups in customer experience, but that doesn’t mean they abandon even their most loyal fans. Listen now to hear why you should follow their lead and continuously improve the processes to delight your customers.

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Episode 27: Creating 360° Experiences in Your Business

Oct 20, 2020

From scents and sounds, to personalization and gifts, Disney gives us some of the very best customer experiences to ‘wow’ our senses. In this episode we’re discussing how to immerse your customers in a great experience when engaging with your business. 

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Episode 26: A Lifetime of Magic

Oct 13, 2020

Disney spends a hefty budget on marketing to their customers, but it pays off…big time. Listen to this episode to hear some practical ways you can delight your own customers!

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Episode 25: Embracing Your ‘Uniquely You’ Business

Oct 6, 2020

In this episode we’re discussing how to be ‘uniquely you’ in your business without always trying to replicate what’s right in front of you. The creation of Shanghai Disneyland proves this model, as the park is filled with the magic of Disney, yet immersed in the Chinese culture. Listen now to hear how you can be uniquely you in your own small business!

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Episode 24: How Disney is Navigating Coronavirus

Jun 30, 2020

In this episode, we’re discussing Disney’s public-facing strategies for re-opening during the pandemic. As they adapt and try to balance profits with safety, Disney continues to keep customers and Cast Members at the forefront of their minds. Listen now for strategies that you can apply to your small business too!

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Episode 23: Rise of the Experience

Jun 16, 2020

In this episode, we’re discussing the importance of experience for your customers with your business. We give a great Disney example with the newest ride attraction, “Rise of the Resistance” – be warned, spoilers ahead (but you can skip ahead to avoid them!)

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Episode 22: The Magic of the Upsell

May 26, 2020

Upselling is a powerful strategy for your small business too, whether you are a service- or product- based business. In this episode, we’re exploring strategies Disney uses to entice their customers to buy more.

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Episode 21: Differentiating Yourself in a Saturated Market

May 12, 2020

In this episode, we’re exploring how you can meet your customer’s objections and differentiate your product. If you are consistent, strong, and different from everyone else in your industry, your followers will remain loyal to your individualistic qualities and love knowing exactly what they can expect to receive as a customer.

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Episode 20: Balancing Priorities & Surviving in the Day-to-Day

Apr 28, 2020

In this episode, we’re sharing our thoughts on how Disney has publicly handled some difficult periods in their recent history. We hope this little history lesson about Disney and our own strategies for pivoting in life and business will give you a glimmer of hope and bring a smile to your face.

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