Did you know that Disney has a whole business teaching you about the business of Disney and also taking you behind the scenes? Welcome to Pixie Dust & Profits. I’m Yasmine.
And I’m Nicole.
And today we’re gonna be talking a little bit about behind the scenes at Disney and how you can pull back the curtain and see all of the magic. And also talk about another project that we do behind the scenes of this podcast called Pixie Dust and Profits Live.
Yeah. So Disney Institute is a different arm of the Disney business and talk about using your content to the fullest, right? We, we’ve talked about this a little bit here and there throughout the podcast, but if you haven’t heard about it before, essentially Disney has a whole stream of leadership lessons, conferences, events that executives and SVPs at different corporate companies usually can go and attend and learn the Disney Way, right? How they treat employees, how they approach operations how they keep the magic happening during the pandemic. They actually took a lot of these lessons online so you can purchase them virtually to attend. It’s on our bucket list to do. We haven’t gotten there yet, but I did actually a few years ago take a tour. It’s called the Backstage Magic Tour. They have not yet brought that back after C O V I D, but it was fascinating.
I’ve shared many of the stories on this podcast, but we got to go see the costuming department, the workhouse, which is the warehouse where they do all of the mechanics and, you know, just the machine operations and cleaning all of the rides and repainting the carousel horses and everything you could think about to maintain all of the rides that Disney has. So they had that. We also saw, saw the laundry operations, which I’ve talked about many times cause it was fascinating to me. But, you know, it’s really cool that they’re able to take this entertainment business and have a completely separate arm of it to teach people how to run businesses and how to run them well. And it was really interesting because there’s clearly different audiences, right? You have Disney people who are going on their Disney vacation, they’re taking their family, they’re having a good time.
Well, when I went on the tour, it was full of engineers and just marketing people and people who were just really interested in how things work. So it’s a lot of fun to do and it was really fun to see how Disney actually does things because this was, I think, even before this podcast started we had the idea to do the podcast and that just kind of spurred it even further of this is actually really cool stuff and people probably would be entertained by this. So yeah, we wanna peel back the layers a little bit on one of our own processes or programs that we have here called Pixie Dust Live. If you haven’t heard of it, it is an in-person retreat that happens at Walt Disney World in Orlando, Florida. And this will be our, our third round. This is our third year of doing this.
The first round kind of got postponed by the pandemic, but we still ended up holding it when, once it got safer to do so. And so this will be our third year running it. It happens in October every year. And it’s just a really awesome way to get together with other female entrepreneurs who run their own businesses and exchange ideas, get feedback, and also have some fun because it’s really important to separate from the four walls of your office or that surroundings you usually find yourself in and have some fun in order to spur some more creativity and, you know, look at the next phase of your business or how can you change things up in your business. So we love Pixie Dust Live and you have questions. So we thought we’d answer them.
So the first question that we received is, is pixie dust live like the podcast? And I would love to say that I and Nicole and I are gonna walk you through Magic Kingdom and, you know, break down all of the things that happen behind the scenes and relate it to your business, but it’s a little bit more focused on your business individually. And we just incorporate a bit of Disney fun. We truly feel that big ideas and creativity happens when you can relax. And as small business owners, we have a really tough time taking breaks from our business to think about that bigger picture, to think about the strategy when you’re so into the day-to-day. So while it doesn’t quite operate like a pixie Dustin Profits podcast episode, you do get a little bit of that Disney magic while talking about your business. So why don’t we go through what each day looks like, Nicole?
Yeah, yeah. So the event is Sunday to Thursday. Everyone travels their own way. We have people who drive by car, some fly and you will have the opportunity to meet and connect with people before the event. We have a call with everyone. We have like a little community so we can get excited together and share introductions and things like that. So some people actually carpool together from the airport. And then we get there Sunday and it’s really low key. We don’t really start until the evening when our rooms are available. We say our hellos and then we go out for dinner and just, you know, break ice. Ask everyone, you know, what’s something you’re excited about in your business? What’s, you know, why, why did you decide to come here? What are you hoping to get out of the week?
And, and we have a really good dinner that first night. And then the next day Monday is like our, our big masterminding day. And this is where everyone takes a turn to talk about, you know, what is going on in their business, something that they’re struggling with or an opportunity. They think they have a new product they wanna create and they can kind of share that whole ecosystem. Like the floor is theirs. They can get feedback from the other women in the room if they’re open to that. But also feedback from us as the coaches. And then later in the day we will break out into one-on-one sessions and small groups of like two, two people to one coach. And then we’ll also have some one-on-one sessions. So we actually have three coaches coming. The first year was me and Yasmin, and last year we trialed bringing in another coach was, which is Latasha Doyle of uncanny content.
And it was so amazing we asked her back this year. So basically we have Yasmin who Ty typically helps who, who’d have like products or physical product operations, e-commerce shops. I help people with like the employee contractor operations side of things, some marketing and strategy as well, mostly service pace service-based businesses. And then Latasha is a content strategist who runs an agency. And so she really helps people connect what is the value that you’re creating for people and how do you need to talk to and market your message about these products that you have? Like, what’s that theme that you need to be making sure you connect with your audience on and how can you engage them through your content to eventually get to the sale? So it’s a really robust team that you’ve got at your fingertips for a few days. And yes, we have the one-on-one sessions there.
We also have one-on-one sessions after the event. So, you know, once you, once you’re home and things have kind of settled in a little bit and you have more questions, don’t worry, we’re there for you still. But that’s not the only time you get to talk to people, you know, at, at different dinners. You’ll sit next to somebody else and you’ll be able to pick their brain about something. And so it’s really four days of access to a lot of really great minds in the industry. So that’s, you know, a really heavy day of talking about our businesses. So the next day is our fun day and that’s where we’ll go to. I mean, some of the things we’ve done before is we’ve gone to Magic Kingdom. We’ve gone to one of the holiday parties they had at night. We’ve even done a fireworks cruise that was hosted by Debbie of Chime t q m, and we were so thankful for these experiences. So we can’t reveal what 2020 threes fun experiences will be, but just know we like to enjoy Disney and we have been there enough that we kind of try to use our strategies to get through the lions and get in as many reds as we can or eat as much food as we can depending on which park we’re at.
Yes, when you go to Pixie Dust live, you get a lot of Disney packed into a short period of time. I mean, we have in the past cleared all of the marque riots at Hollywood Studios by like 1:00 PM
Yeah, I remember one person who had come with us her first time to Disney had been a few weeks prior, and she was like, I did not enjoy Epcot. And that turned around like instantly with our trip because there’s a strategy to doing it in a way that is enjoyable and there are ways to do it that are just not as enjoyable. You get stuck in the crowds, you get stuck in lions and maybe don’t get the experience you were hoping for. And it’s also really hot. So sometimes like all of those things compounding can make a trip less ideal than it looks like on the videos online. But yeah, so we’ll have our fun day at, you know, whichever park we’re going to and whatever experiences we’re choosing to do. And that’s a little more low key. We’ll be able to have conversations while waiting in line.
We’ll, you know, have lunch and dinner together. And then on our very last day our last full day, we’ll get together again. We’ll talk about those big projects you have in mind for your business. We’ll break it down into manageable steps. We’ll start that project plan together and make our action plans. And that usually ends around noon, 1:00 PM ish, somewhere around there. We have lunch, and then take a break r and r and go out for a nice dinner together on that last night and fly out the next morning. So it’s, it’s a lot packed into a few days. And I mean, I really think the value here is getting away from your home surroundings so that way you can get into a place where you can disconnect enough from the day-to-day to think about the bigger picture in your business. And it’s, it’s done like, you know, we start talking about it on Monday, you start getting like clarity around what this looks like with the coaches Monday afternoon, Tuesday.
You’re kind of like, okay, that’s been simmering in my brain. It’s kind of in the back there. You’re, you’re on a ride having fun and then it pops back into your brain. And then on Wednesday we’re actually making this action plan. So you leave on the plane home and we, we have one attendee who I swear gets like everything we talked about done or the whole action plan, she’ll crank it out at the airport waiting for her flight to get home. And so you can get so much done in in a few days because of everything around you. So that’s a lot about like how it operates and I like, I can go on forever about that. But Yasmin, I would love for you to share just your experiences with Masterminds and what makes this one special and unique.
Yeah, so I’ve attended a lot of like in-person masterminds and retreats in the past. And depending on the scale it’s like, you know, one of two or three things. One is, you know, there’s like a hard set curriculum and it’s basically like finishing a workbook in person, which can be fine. Sometimes you need that like extra support and stuff. But what’s really guiding what you get out of it is that workbook. And it doesn’t always leave a ton of room for you to deal with like the individual challenges that you’re facing in your business. And one of the things that Nicole and I have mentioned a million times on this podcast is that we believe that every business is unique and we wanna help you build a uniquely you business. We don’t think putting you through like, you know, a 12 step plan necessarily always solves your problems.
And in fact when we had first created Pixie Dust Live, we had that sort of like action plan. But what we learned was that everyone was at slightly different stages in their business. And while that helped, you know, being able to give you a little bit more freedom to come to the business with the specific challenge that you’re facing, and I can think of, you know, when we were at Pixus Live this past October, everyone had something different that they were working on. One person was looking to really map out like their content strategy for the rest of the year. We had another attendee who really wanted to get started on a project and was trying to fit it in amongst everything else she had to do. And we needed to look at how to make space and how to break down this giant project so she can make that progress without it feeling overwhelming.
We had another attendee who wanted to map out her sales calendar for the rest of the year. And by giving y’all that flexibility to focus in on the thing that you need in your business right now with our guidance, you accomplish a lot more than maybe necessarily having you revisit, you know, one specific thing. On the other hand, I’ve also been to like masterminds and retreats where again, it’s just a bunch of like speaker sessions and there actually isn’t any like time to specifically work on your business, more of like an info session sort of thing. You’re learning information kind of like a mini conference versus a mastermind retreat and that’s,
Yeah, I’ve been to some like that. And what’s interesting about those is like, speakers generally have some good topics, but if you’re not in the stage that they’re at or that’s not something you need, at least my brain, I get a little squirrely and I start thinking about something else and then at the end of the session they’re like, I’m giving you 15 minutes to do this workbook I’ve given. And I’m like well but I don’t need that. Or I’ve already done that. And so it, you just awkwardly kind of sit around like, what do I do now? Mm-Hmm. it, and it’s great if you’re at a stage where you want to take in all of the information cuz you’re maybe starting out but when
Or expanding into another area of your business. Yeah. And you just need to learn more. Again, nothing wrong with either of the formats that we’re talking about. Yeah. But I feel like what makes Pixie Dust very unique is it really ends up in a lot of ways being an individualized consulting session. And that’s in, that’s really what brought this about when we first started Pixie Dust Live. It stemmed from a special like consulting session Nicole and I would do for our clients that I would refer to as Dis and Biz because, you know, you went to Disney, you had some fun, but then we also really focused in on their business and their specific in vigil business and how are we going to replicate that with a group of women. It turned out that yes, we have some guided sort of prompts to start things off that get everyone’s like juices going. But once that happens then we zero in on what you need to focus on and help you create that action plan for that stage of business where you’re at and for your project.
I have worked from home for, oh, like nine years now mm-hmm. even before I started this business I was working from home and that means that I can have a successful business. My clients have successful businesses, all virtual. There’s nothing like, I am not an advocate for, you gotta be in the office five days or your hybrid or any of that stuff. But there is something very important about getting with other people in person or having a connection with people. Yes. And so when you operate your own business, and maybe you’re not at that level where you have an employee or you have even a virtual assistant who’s regularly there. You might have someone who does a couple of tasks, but you don’t have like a weekly meeting with that person. You can feel really isolated and the ideas can be hard to come across.
You might be trying to talk to your spouse or your sister or your parents or your siblings or whoever about your business and what your ideas are. And it, it’s just they, they’re not, they don’t know, they don’t know this industry. They don’t know what, how marketing works. They don’t know any of that. And so getting together in person, we have the tools and framework to walk you through like, okay, let’s, let’s do this first, let’s talk about this opportunity. Let’s talk about this challenge. Okay. And now here’s three coaches who all support multiple clients. I mean, between me, you and Latasha, there’s probably a history of somewhere between 60 to 80 clients, businesses we’ve been in where we can kind of say, well we learned this from this person. And if there’s one thing I can say about coaching programs that are out there sometimes they will teach you what they did mm-hmm.
And sometimes that feedback is received as I need to completely copy everything they, they did and then I will be successful or then my product will sell more. And that’s just not true. You need to take the bits that work among all the different things you’re learning, combine it with what you know about your products, your audience, how you show up. Cuz if you’re taking advice from someone who loves to do video content and you are the introvert who would rather write emails and blog posts, you need to adapt the strategies that they’re sharing for your audience and your personality and how you show up. And so sometimes these coaching programs exist and they’re not, not meant for your unique business. Mm-Hmm. , they’re kind of giving a framework and telling you follow this, and then you end up following it and it doesn’t have success and you’re left standing at the end with, I thought if I did these things, it would work. And so that’s where when you come to Pixus live, it’s, well, what have you tried? What haven’t you tried? Where are your strengths? Where are your weaknesses? And so we kind of go through that strategic planning process because Yasmin and I both have corporate backgrounds mm-hmm. . And so we’re bringing that in in a scale that is a more micro level and we’re really getting into the weeds. We know your businesses like before we get to Disney. Yeah.
We’re not do that download in Orlando. We’ve done,
We we’ve already talked to you and understood your business and checked out everything that you’re doing. We, we understand that when we get in. So it is very much like a personalized consulting session.
So that brings me to our next question, which is, is Pixie Dust live for Disney businesses only? And the answer is no. I don’t think we have a, we, you know, we have one sort of adjacent Disney business. One of the attendees in the past has been a Disney travel planner, but everyone else comes from different industries. We have one person in the biotechnology genetic space. We have one person who you know, teaches makers about safety and compliance. We have another attendee who’s a software developer, another attendee who designs stationary and paper goods. We really have a lot of spread in terms of where everyone’s coming from, which I think is fantastic because it really allows different viewpoints and perspectives to come together. You know, one of the things they say is like, look to another industry and see what they’re doing well and how you can adapt that to your own business.
And you get that here. Now, if you have a Disney business, you’re gonna be right at home because I mean, I am a regular consumer from Di Disney Small Shops. I don’t, you can’t really see my ear collection, but it’s, it’s massive. So we love Disney businesses and we have a lot of experience with, you know, how to succeed on Etsy and other e-commerce platforms. But no, you don’t have to have a Disney business in order to come to Pixie Dust Live. You can be from any industry. And honestly, between Nicole and I, we probably have some perspective from just past experience working in it. Like my career spans from doing like everything from like marketing and public relations to pharma technology. So we, we’ve, when C P G, like we’ve run the gamut. Nicole’s worked in like at banks and then like policy
Yeah. Fraud collections, yeah. Risk management, like a lot of things like that. And I would just add to that you also don’t need to be a Disney fan. Yes. we have obviously had some people come who they take vacations to Disney with their family or, you know, we had someone who had started a Disney planning, a terrible agent planning business, but we, we also had people who hadn’t been since they were children or hadn’t been at all. And that’s part of the fun and awe and wonder that you get when you come, is you just kind of be, can separate from your everyday life. And that is so helpful to the creative process. Mm-Hmm. . And so you, you don’t have to be a Disney fan beyond I’ve seen a couple movies or I really like singing the songs from Encanto.
But you will become a Disney fan after going
With us. You’ll, I mean, what was our, one of our guests had not been to Disney ever, or maybe she was very young. And so she did Pixie Dust live in October, then brought her husband in December because she was like, no, we just need to experience this together and had a blast. And I think I just saw on her Instagram that she was there a week again. Yeah. so
She’s gone back like four or five times I think since we went together in October of 2021.
Yeah. So I, I, you know, the disclaimer at the bottom of the page, it’s like results not guaranteed. I, I we’re not responsible for future Disney fanatic status . But yeah, so you don’t need to have a Disney business and you don’t need to have any familiarity with the parks, honestly. This is all about branching outside of your comfort zone a little bit, meeting some other people, having intentional strategic focus time in your business. And then we’ll have the fun experiences for you. And honestly, as a mom, there’s nothing more amazing than leaving my house and having everything planned for me when I arrive. Like meals like you, you get to choose what you want to eat, but we’ll tell you which restaurants and give you the menu. So you know, it’s, it’s really freeing to not have to think about those things either. You, you come, you arrive, someone else is telling you what to do and where to go and you just get to enjoy it.
And the best part is for us, like planning a Disney trip is like 60% of the fund. So , we love doing it. That’s how you know you’re gonna have a good time.
Yeah. So I mean, if you’re interested in attending, it is an application basis. We have five spots this year and two have already been taken up as of the recording of this. I don’t know how many will be when it airs, but if you have questions, please email us. Hello@pixiedustandprofits.com. We’re happy to hop on a call and give you a more full picture what the experience is like, although I think it’s pretty well represented and what we talked about today. And it is application based and that’s just so we can make sure that there would be a fit among other attendees. And also we’re not here to just take someone’s money. We feel very strongly that you need to be in, be in the right business level for this. And that’s not to say you need to be like a six figure business or anything like that, but I would say that this isn’t for the person who is thinking about starting a business but has not started one yet.
This is a little more advanced than that. And while you would be able to absorb some information here, I think you’ll have to have, you know, at least some sales have been in business for like a year, maybe two. And you don’t have to have steady, consistent like five figure months or anything like that, but just enough to know what your business is, who your audience is, is, or who you want your audience to be. So I, I would say that the application is more for us to make sure that, you know, you’re in a stage where this information will be helpful to you because there’s nothing we would dislike more than for you to come and b realize mm-hmm. , oh, this is a little more advanced than what I need. We have been in that situation before. It doesn’t feel good. We have other opportunities for you, so there is an application for it. And you can fill it out right at pixiedustandprofits.com/live. And again, if you have any questions, hit us up on Instagram or send us an email.
Thanks so much for joining us. Again. We hope you learn a lot about what goes on behind the scenes at Pixie Dusts Live and we hope to see you in October. But until then, this is our last episode of the season. Can you believe that, Nicole?
I know I was looking at the list earlier and realizing this is episode 78, season six, that means season seven is around the corner. And first of all, I don’t feel like I have known you long enough to have had six seasons of Pixie Dust & Profits and we knew each other for years before this started. So we hope you’ve been enjoying these episodes. If you have ideas for things that you wanna hear more about, like we talked a lot about leadership in the last half of this season, if there’s something you wanna hear more about, please reach out to us on Instagram. Let us know. Pixie Dust & Profits, email us at firstname.lastname@example.org. We love hearing from you. We love seeing your shares of podcast episodes on Instagram stories. So go ahead and do that and we’ll see you real soon with season seven.