crowd of people disney world main street

Episode 01: The Real Magic Behind MagicBands

Jun 18, 2019



In 2011, Tom Staggs, the chairman of Disney’s Parks and Resorts division, stood in front of his Board of Directors with a $1 billion pitch — the MagicBand system. Today, we’re talking all about the MagicBand system at Walt Disney World and how revolutionary it was from a business perspective.


Download episode 01 transcript, here.



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